NETGEAR

As Manager of Marketing at NETGEAR for Business EMEA, I lead the development of strategic marketing plans and collaborate with manufacturing partners to drive successful campaigns and events. I can adapt US/HQ campaigns to fit the European ProAV and IT channels by implementing digital campaigns and lead generation strategies, increasing brand visibility and market relevance.

Manager Marketing NETGEAR for Business EMEA

Rocket Software

• Developed strategic marketing plans for global partners, including Global Outsourcers, System Integrators, Business Partners, and Technology Alliance Partners to drive revenue growth.
• Collaborated with partner sales, field marketing, and demand generation to create effective routes to market, resulting in increased market penetration.
• Led the global marketing & communications team in activities such as corporate communications, PR, content marketing, and community building to enhance brand visibility and engagement.

Global Marketing Manager Alliances & Channel

Unit4 Bedrijfssoftware

Setting up Marketing & Communications for the Dutch Accountancy Market.
Projects: branding, field marketing, customer retention, demand generation and event management.
Result: regaining a top position in the Dutch Accountancy market, a churn decrease of 5%, tripled revenue for Fiscaal Gemak, preparing Unit4 Bedrijfssoftware to be acquired.

Senior Marketing Manager

Self-employed Marketing Manager a.i.

Ad Interim Marketing Manager in the IT and Software industry.

Marketing Manager

Evolve IP Europe

Responsible for marketing & communication at Evolve IP Europe. Cloud Communications and Cloud Computing. Focus on Field Marketing, corporate marketing and marketingcommunication. Managing a marketing team of 3 Marketing Managers and 3 Business Development Representatives. Leading the transformation to inbound marketing.

Manager Marketing & Communications EMEA

Product Marketing Manager

Active in the Dutch Business Market, I am translating market trends like 'New Way Of Working', 'Mobility', 'Cloud', Internet of Things’, ‘Big Data’ and 'Omni channel Customer contact' to the propositions of KPN. Goal is to put KPN in the evoked set for our target groups in the case they have opportunities linked to these trends.

Product market manager for infrastructure services. Specialized in fiber optic transmission technologies. Dark fiber, SDH, DWDM, Ethernet VPN. Responsible for the business plan & sales strategy development. Segments: retail and wholesale. Commercial- and operational responsible for the point-to-point and multi-point propositions within KPN. I stabilized the revenue of €120 mln for the point-to-point solutions maintaining the same Ebitda. At the mean time starting the transition to multi-point solutions. In response to this market change, I simplified the chain, resulting in an increase in the margin and the NPS - score.

Product Markt Manager

Lead generation and lead follow-up for KPN infrastructure services (Networking and Datacenters). Focus on retail customers like e.g. CoolCat, McGregor. I overachieved my sales targets by consultative selling solutions combining KPN’s datacenter services with KPN’s connectivity propositions. E.g. managed firewall, back-up and archiving combined with Ethernet VPN or Epacity.

Accountmanager

Berendsen

Acquisition and retention of Dutch key accounts e.g. Heineken, Stork, PON, DSM. Responible for establishing long term relationships while expanding walletshare by Cross and upselling of services for Workwear, Mats, Washroom, Cleanroom, Hotel and healthcare. KPI's: revenue and EBITDA.

National Key Accountmanager

MCI Worldcom

Managing Internet sales for the Business Market. Developing new internet portfolio for the Dutch market and introducing our international portfolio. Campaignmanagement for à salesteam of 20 accountmanagers.
KPI's: internet sales order intake for the business markets team.

MCI Worldcom is now called Verizon Business.

Product Executive Internet

Acquisition, retention of (new) customers within The Dutch business market. Customers e.g. St. Ziekenhuis Gelderse vallei! Eci. Portfolio: telecommunications (e.g. carrier pre-select, international freephone), data and internet connections.

Account Manager

Working for KPN Network Construction, I supported the Sr. Accountmanagers seling mobile infrastructures to KPN Mobile, Libertel, Ben, Dutchtone and fixed infrastructure to KPN and KPN Eurorings.

Jr. Account Manager

At the helm of NETGEAR's marketing initiatives for the Business EMEA division, my strategic planning and partnership development leadership has been pivotal. Our team has amplified NETGEAR's presence in the European ProAV and IT channels, tailoring US campaigns for the European market and igniting brand visibility.

With a robust background in global marketing management, my expertise lies in fostering alliances and navigating channel dynamics to accelerate revenue growth. We've crafted routes to market alongside partner sales and field marketing, enhancing penetration and engagement. My commitment to collaboration and innovation underpins every campaign and event orchestrated, driving our success in the competitive tech landscape.

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