Lifesum

Develop and execute high-performing global influencer marketing strategy for a global wellness app. 
 
• Lead strategy, negotiations and execution for global ambassador programs
• Manage activations across platforms including Instagram, TikTok, Twitch, Snapchat and YouTube
• Conceptualize and manage global user and influencer events that created brand awareness and customer affinity for the brand
• Create KPI’s and objectives, and analyze ROI against programs to scale impact for current and future strategies.
• Manage a team of influencer marketing managers, coordinators and interns
• Bring new concepts to life via successful event management and event production
• Report key learning to stakeholders

Global Head of Influencer Marketing and Events

Bubs Australia (ASX : BUB)

Increased revenue by 16% in my time with the company through amplifying awareness by strategic influencer, VIP, affiliate, sponsorship and event strategies. 

• Provided expertise, vision and leadership to define and implement influencer marketing and event strategies from the ground up that successfully built profitable, long-term relationships across all channels and platforms for a start-up baby formula brand in the US market. 

• Leveraged creator economy insights to fuel customer-centric strategies that drive marketing return on investment (ROI) and customer engagement.

• Worked cross-functionally to develop the full marketing strategy and creative for the brand identity, including choosing partners and events that align with the new vision.

• Report and measure campaign success by tracking ROI.

• Managed outside agencies and internal team to ensure Affiliate and UGC content creators meet brand guidelines.

Consultant - Head of Influencer, Affiliate and Events

Consultant

Independently drove influencer marketing strategy, campaign development, execution, and post-campaign reporting & analysis for brands.

- Drove creation and optimization of internal processes for managing and developing ongoing relationships and campaigns.

- Drove celebrity / VIP / Influencer relationships, including communication, negotiation, styling, events, product management, and placements.

- Leveraged talent for Negotiated Press, Events and Corporate Brand Partnerships.

- Oversaw global monitoring/KPI process, and best practices.

- Developed relationships with Celebrities, VIPs, Influencers, Stylists, Publicists, Agents, Assistants, Film Studios, Networks. 

- Managed Celebrity & Influencer Budget.

- Worked with Marketing, Public Relations and Social Media Teams to develop influencer strategies that help increase brand awareness.

- Developed core KPIs and built dashboards and reporting to track, optimize, and report on performance partnerships and campaigns.

- Developed and own the set of policies, guidelines, and best practices for managing the influencer marketing program.

- Responded to RFP’s and develop marketing analyses for potential sales partners.

- Work closely with the finance department to ensure on-time payments.

- Lead negotiations and redlines for deal memos and agreements.

- Ideation and creation of multiple project-specific celebrity/influencer lists and pitch decks.

- Create and distribute a trend list of upcoming talent.

- Create and implement celebrity/influencer strategies for clients.

Influencer Marketing Consultant

Corbis

Talent relations expert for clients including BulgariI, L'Oreal, Heineken, SodaStream, Dos Equis, Jose Cuervo,Dyson, Harman Kardon, Nuna, Motorola, Emirates, and the American Cancer Society

Created celebrity brand strategies for clients - including aligning talent with brands for VIP seedings, social media campaigns, branded photo integrations, endorsement deals, and red carpet events

Talent Relations Manager

Property Developer and Manager

Managed building of a multi-million dollar new construction project
Oversaw all aspects of design and development
Worked with contractor and crew to ensure timely completion of project
Worked with agents and brokers on listing, selling and staging properties
Managed several rental income properties
Drew up contracts and negotiated lease terms
Managed tenants

Project Manager

Miramax Films

Manager, Distribution

Manning Selvage and Lee

Defined project and company vision, strategies and tactics.

Researched, negotiated and assisted in implementing public relations activities.

Helped to maintain a database of over 500 media contacts.

Pitched local and national media to garner press for clients.

Account Executive

> Extensive experience in developing and implementing multi-faceted celebrity and influencer marketing initiatives as well as comprehensive social media strategies for national and global campaigns

> Lauded as a visionary storyteller with an ability to engaged and captive audiences with compelling and highly nuanced narratives to build brands, enhance reputations, drive sales and fuel long-term partnership opportunities

> Expertise in fostering and managing diverse relationships as well as leading creative multi-million-dollar marketing projects that provide exceptional ROI. 

Brand Experience: BVLGARI, Judith Leiber, Hickey Freeman, Puma, Lifesum, Marshalls, Emirates, Heineken, L'Oreal, Moose Toys, American Cancer Society, Jose Cuervo, Freixenet, Dyson, Baby Bjorn, Nuna, Motorolla, Evian, Lupus LA,

Taplio

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