Erin Williams's Linkedin Analytics

Capturing your brand tone of voice and creating content that resonates with your audience on an emotional level isn’t always easy. It’s a skill that requires being able to write well and understand the psychology of your audience. Sounds like you need someone who can do both. Oh wait. That’s me. Hi, I’m Erin. And I’m a Copywriter and Ghostwriter who helps brands in the creative, wellness and lifestyle industries reach a wider audience and grow their businesses through the power of psychology. As a published ghostwriter with a Diploma in Counselling and a background in the Mental Health industry, I firmly believe that good writing is all about connecting with the reader on an emotional level. You know what that means for you? It means that my style of writing will allow your audience to feel seen, heard and understood - allowing them to trust your business and become a loyal customer. My social media and website copy concentrates on: - Letting your brand personality shine through the copy - Researching the psychology of your target audience - Understanding and using the fact that people buy feelings, not products - My ability to adapt my writing to different contexts, tone of voices and audiences. Within my niches though, obviously And my fictional Ghostwriting concentrates on: - Bringing characters to life through realistic dialogue - Descriptive scenes that resonates with the reader - Building up tension and emotion through the plot - Digestible writing that's easy to understand and doesn’t sound like you swallowed a dictionary Whether I'm writing characters for a book or concentrating on crafting copy that converts, my main focus is how I can connect with the reader and make them feel seen and understood. Because that, in my opinion, is what good writing is all about. Want to work with me? Drop me a message on this or head to the link in my bio to contact me via my very cool website.