Vidyard

Director, Demand Generation

Catchpoint

Serving on the SLT team for Catchpoint, I lead demand generation, marketing operations and sales development targeting technology leaders for the enterprise in eCommerce, B2B technology, finance and telecom.
Catchpoint is the leading vendor in Internet Performance Monitoring for the enterprise and technology leaders: 6 of the top 6 cloud providers and 9 of the top 10 CDN providers.

Sr. Director of Demand Generation and Marketing Operations

Apptentive

Three times promoted to head marketing as part of the executive leadership team, responsible for all new business pipeline for SaaS leader in the mobile CX/Voice of the Customer space. Led marketing operations, demand generation, product marketing, sales development and content teams. Grew new business pipeline 50% and contributed to 37% CARR growth first year; earned Deloitte Fast 500 two years in a row .


Apptentive gives marketers, product managers, and customer experience leaders the keys to their customers’ hearts through new historical insights into brand loyalty and shifting emotions to support customer-centric decisions. The company powers millions of consumer interactions across billions of mobile devices each month, and helps the world’s top brands—including JetBlue, Buffalo Wild Wings, Overstock.com, Viacom, Experian, and Zillow—proactively listen to and engage with their consumers to enhance customer love and improve customer experience.

Sr. Director of Marketing

Chute

Owned demand generation and operations functions to support lead lifecycle end-to-end, including SEO/SEM, paid advertising, marketing operations and lead nurturing. Hired and led business development team.

Demand Generation & Marketing Operations Manager

BrightRoll

Owned demand generation and operations to support the lead lifecycle end-to-end for two business units responsible for over $100M in annual revenue. Channel owner for six company websites, SEO, paid search AdWords, display and marketing automation.

San Francisco Symphony

Responsible for all online ticket sales through website management, paid  
advertising (display and SEM) and email marketing.
Website administrator; responsible for content, design, SEO/SEM and  
reporting on user-behavior and online sales conversions

Digital Marketing 

Marketing Leader for SAAS Growth | Demand Generation | Marketing Operations

GTM Strategy & Execution | Full Funnel Optimization | Demand Generation | Performance Marketing |  Marketing Operations | Marketing Reporting & Analysis | ABM | Marketing & Sales Alignment

Marketing leader with 13 years of experience driving revenue growth, customer expansion, and operational efficiencies through full-funnel marketing optimization, strategic demand generation, and cultivating high-performing teams. Proven expertise in scaling go-to-market (GTM) strategies for hyper-growth B2B SaaS companies.

Taplio

Erina Fischer's Linkedin Analytics

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Taplio

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