Internet Brands

Conversion Rate Optimization (CRO) Analyst

Accenture

Recorded, quality-checked and interpreted customer data of a large-scale client project

Data Analyst

Foxit 

* Created a CRO testing program through auditing, managing AB testing platforms and ideating tests for improving monetization funnels
* Spearheaded implementation of new CRO tools (VWO) in order to improve the accuracy of AB test results
* Developed client-side site experiences via independent development (JavaScript, CSS, HTML) and quality assurance
* Designated and managed site updates for overseas engineering via Jira in order to build complex A/B tests
* Leveraged monitoring of Lighthouse, BrowserStack, Core Web Vitals to assist engineering in debugging delayed user interaction

Senior Conversion Rate Optimization (CRO) Analyst/Developer

SiriusXM

* Built UI iterations on an Angular-based application that increased a stronger visual flow and conversion rate for new subscriptions
* Boosted site accessibility by adding Web Content Accessibility guidelines and monitoring into our AB test development phases
* Developed promotional UI experiences in order to leverage high seasonal traffic volumes and engagement 
* Refreshed and updated legacy code for a better development experience via reducing unused scripts and code review

Contract Front End Engineer

Vail Resorts

* Developed for the check-out experience with researched-backed UI to increase a better flow to the browsing-to-conversion journey
* Assisted in ideating potential test ideas that targeted the customer journey for national locations
* Maintained and debugged repository code via React and C++
* Tracked down long-occurring in-production bugs that were previously lowering site speed performance
* Participated in sprints, grooming and refinement in order to establish priority over tickets across development teams

Contract Software Engineer

Gartner

* Facilitated design sprints for CRO test ideas in order to efficiently plan and scale successful iterations
* Engineered 3-4 winning tests during each quarter in order to direct future UI and product development 
* Designed and collaborated with a lead UX designer in order to build prototypes that were both technically feasible and research-aware
* Presented outlines of the customer journey (backed by AB tests and surveying) to leadership in order to inform executive decisions
* Debugged routing issues using out internal Golang library
* Wrote component-focused tests using Jest and a Jenkins pipeline in order to reduce workload of the QA team and boost ship times
* Co-developed testing roadmaps based on user reviews, usability tests and A-B results that shaped future UX strategies
* Assessed impact on core site performance in order to mitigate the risk of slow experiences during A-B tests
* Leveraged legacy Angular code to rebuild components for a React JS migration, resulting in a shorter development period

CRO Specialist & Software Engineer

• Assisted senior developers in instructing coding (HTML, CSS, JavaScript, React JS, Node JS, MySQL, MongoDB and Java) to entry-level developers
• Held 1-on-1 code review sessions with entry-level developers in order to track progress
• Facilitated weekly sessions in order to strengthen students' skills in JavaScript development
• Reviewed full-stack apps based on UX standards, coding best practices and QA testing
•  Evaluated technical skills and problem-solving techniques of junior to senior-level candidates in Cybersecurity, Data Visualization, Web development and UX/UI design; thus boosting university-partner ratings of staff
• Advised/mentored students on UX practices to implement with web development in order to "close the gap" between coding and designing for experience
• Evaluated students' full-stack applications and critiqued on coding style, functionality, problem-solving, UX and overall presentation of projects in order to help them gain a solid foundation of the following tech stack: JavaScript, React, SQL, Mongo, Node and Express

Senior UX and Web Development TA

Adams Direct & Media Services

• Re-designed their major client's enrollment forms by evaluating weakness in its user flow; leading to improved the user experience, flow and brand design implementation
• Collaborated and co-programmed with its engineering team to build an on-boarding form with Angular, which resulted in a leaner performing application for users
• Evaluated workflows for web development projects; establish stronger version control through use of GitHub and agile programs

Contract UX Project Manager

Equipment Zone

Contract Designer and Developer

Worked on client projects for Looney Advertising (Montclair, NJ) and Nine73 (Morris Plains, NJ) as brand designer

Designer

UX Engineer | Using data-backed solutions in to build better B2C & B2B customer experiences

At Accenture, my role as a Data Specialist capitalizes on a fusion of digital media expertise and technical prowess in UI/UX and web development.

My tenure at Foxit as a Web Analyst & Test Developer underscored my commitment to optimizing monetization funnels through meticulous A/B testing and innovative CRO tool implementation. A collaborative spirit and dedication to mentoring underpin my professional ethos, empowering teams to excel in creating impactful digital solutions.

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