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With over 20 years of experience in creative marketing and content strategy, Erin is excited to embark on a new adventure with Compass Group USA as a Senior Content Editor. As part of the elite squad known as Compass Next, Erin works with sales representatives in various sectors to create compelling and bid-winning content. With her strategy background, she ensures that the wants and needs of customers and clients are front and center on any project. Focused on communications and marketing strategy, Erin is an experienced public relations, strategic marketing, crisis communications and brand development professional. She founded Blue Tide Creative, a strategic marketing and creative communications firm that takes brands from the shallows to the deep blue in 2015. A compelling storyteller from a young age - ask her about the kitten story she told in first grade - Erin has worked with clients in various industries. From start-ups to Fortune 500 companies to create compelling and unforgettable brand messaging that resonates with audiences. Previously the editor-in-chief of Carolina Bride magazine and a freelance writer for over 15 years, Erin understands the value of telling a story that makes waves. Erin has been a panelist and keynote speaker on authentic storytelling, brand marketing for small businesses, media relations and PR 101, the truth about entrepreneurship, influencer marketing, marketing best practices, and social media core concepts. Specialties: marketing and sales strategy, public relations, brand development, crisis communications, content creation, project management, corporate communications, and nonprofit strategy.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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