ABsmartly

I help to shape the product and marketing direction of the business.

Advisor

Deliveroo

I'm responsible for product design management across the following business areas: Design Systems, Accessibility, Design Operations, Physical Product Design, Deliveroo for Work, and Partner Advertising.

Senior Group Product Design Manager

Booking.com

Booking.com (BKNG) is the world's largest online travel company serving hundreds of millions of daily users. The product supports 40+ languages and 50+ currencies and has an inventory of over 2.5 million properties and travel experiences worldwide.

I led and managed two cross-disciplinary teams that work on the company’s design system and accessibility efforts. We worked to achieve scalable, user-centric, and high-quality tech and design by impacting our internal design and front-end development systems and processes. 

Previously led and scaled a design team that worked on a collection of B2B utilities from 10 to 30+ people. Increased partner sign-ups by 25% and reduced customer service inbound significantly through meaningful research and data-based product improvements.

Performed interviews for various high-level roles across discipline—including a C-suite role.

Principal Designer

Worked on various customer and partner-facing products by performing quantitative and qualitative user research, designing prototypes, coding solutions using HTML & CSS, and mentoring and training others in the design team. 

In addition to my core design responsibilities, I helped to scale our diverse design team from ~30-40 to 300+ as a hiring manager. I recruited at conferences through public speaking about design, product, and tech. I also performed interviews for other disciplines—including but not limited to—data science, engineering, product, and copywriting.

Senior Designer

As a product owner at Booking.com, I have guided the development efforts of the following products:

Booking Now Mobile Application
Booking Now is the freedom of spontaneous travel. You’ll feel inspired to have a last-minute adventure because you know Booking Now finds your perfect place to stay. Simply open the app, choose your preferences, and see curated accommodations personalized to your needs. 

Mobile Data Science
Reducing friction and adding value for customers on Booking.com in a Mobile Context and/or while using a Mobile Device. We do this by quickly offering highly relevant and personalized suggestions, as well as using data to identify potential motivators, which tailor to the customer’s specific situational needs.

Product Owner

My core role is UX Designer for the Booking.com tablet website. I work on a small team of talented designers and developers to optimize the tablet website experience. I use Sublime Text, Git, and the Adobe Creative Suite to design and develop features for the site. Each day we tackle new usability and design challenges from concept to execution to help better meet the needs of our customers. I am also a member of the desktop landing pages team, and I frequently collaborate with many other teams throughout the company.

On any given day you can find me performing international usability tests, writing user research reports, analyzing data, prioritizing projects, designing and coding solutions to identified problems, collaborating closely with peers and business stakeholders, rolling out the codebase, or giving presentations about business, design, and-the-like to both internal and external audiences in The Netherlands and abroad.

UX Designer

📚 Writing "Design for Impact" • Visit erindoesthings.com • Principal Designer & Senior Design Manager

“Be Kind & Make Things Better”

I deliver impactful, user-centric products and tell stories about how I do it. 
My career started in customer service when I worked retail and waited tables. This experience gave me a service mindset, which guides my design approach.

I've got lots of experience testing designs at Booking.com, where I worked for 9 years. I also dabble in product management, engineering, and people management.

Previously, my specialty was data-informed design and experimentation. Now, my focus is design systems, operations, and product accessibility. In other words, I enable others to do their best work and make an impact—fast. 

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