Fremont Bank

During my tenure at Fremont Bank, I’ve been recognized for designing campaigns that increase awareness and lead generation, managing large-scale projects, and building a high performing team with two rapid promotions and multiple awards.

•   Produced campaigns that generated 35% of the leads for residential lending, the bank's primary revenue source.
•   Delivered a 17% increase in mobile app usage, one of the bank's key strategic initiatives.

Vice President, Marketing & Client Experience

•   Redesigned Fremont Bank's brand and brand guidelines.
•   Led the redesign of the website, increasing traffic by 137%.
•   Redesigned the Bank's positioning.

Senior Director, Brand & Content

I was recruited to build a content and social media marketing function, and to leverage the bank’s legacy of community support to drive client acquisition. 

•   Designed and launched a content and social media marketing function that increased leads by 15% and grew our social media following by more than 50% in year 1.
•   My team produced the highest performing content in the bank's history and won 6 awards.

Director, Brand & Content

Chrome Canyon

I founded my own agency, serving as a marketing strategy consultant to C-suite executives of organizations with up to $100M in revenue while managing the design and execution of integrated marketing initiatives to drive brand awareness.

•   Online retailer: Increased sales by 15% with a refreshed visual identity based on meaningful data analysis.
•   Management Consulting firm: Launched a brand strategy initiative resulting in a 35% revenue increase.
•   Multi-specialty law firm: Developed a unified brand story for a longstanding firm, increased their social media visibility through SEO optimization, and developed a multi-platform content calendar.
•   Benefits brokerage: Reignited sales by designing a comprehensive brand strategy that integrated an award-winning logo with meaningful content informed by actionable buyer personas and competitive analysis.

Marketing Strategist

RadiantBrands

I consulted to executives and developed creative assets for high-profile clientele while leading a cross-functional team with limited resources.

•   National real estate developer: Developed strategic brand positioning and messaging to attract engage large-scale investors.
•   Advisory within Morgan Stanley: Instrumental in implementing innovative market expansion initiatives targeting a niche audience.
•   Financial services firm: Conducted an in-depth content audit and established standards to streamline content production.

Brand Strategist

I delivered dynamic, on-brand collateral and brand assets for a range of corporate clients.

•   Management Consulting firm: Advanced business development and client projects for a management consulting firm by designing compelling presentations and pitch decks.
•   Consultancy team: Established brand consistency by designing new training materials, collateral, templates, infographics and more.

Graphic Designer

Credit Suisse Group

I lead a team of 8 designers dedicated to implementing new brand guidelines, ensuring consistency and effectiveness.

•   I increased efficiencies utilizing effective training methodologies for my design team.
•   I distributed assignments to team members, leveraging their core capabilities and strengths.

Rebranding Team Leader

I’m an award-winning marketing leader with 15+ years of experience in delivering data-informed, full funnel initiatives that drive lead generation, customer acquisition and revenue for B2B and B2C companies. I develop actionable marketing strategies and campaigns that build world-class brands in crowded markets, engage audiences, and produce bottom-line results. An adept leader and mentor, I build high performing teams to meet any challenge.


Brand Strategy | Content Strategy | Digital Marketing Strategy | Strategic Planning Initiatives | Brand Advertising | Full Funnel Marketing | B2B & B2C | Leadership | Customer Acquisition | Organic Social Media Marketing | Paid Social Media Marketing | Budgeting & Resource Allocation | Data Analysis | Buyer Personas

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