Erin Parkins

Guidewire Software

Principal Product Marketing Manager, Strategy and Operations

e.p. consulting

Hire me to build and optimize your team's programs and processes so you can focus more on what matters.

Product Marketing Consultant

The Honeybee Collective

Planet-friendly weed, people-first practices

Co-Founder and Managing Partner, Marketing and Operations

Swing Education

Swing Education transforms the way K-12 schools and substitute teachers connect, ensuring teacher absences are filled and student learning stays on track.

My impact:
Established the product marketing function and team at a growth stage startup

Conducted extensive user research on a small budget to quickly identify customer value and create research-backed personas

Created first-ever messaging and positioning frameworks to enable ToF marketing campaigns and sales pipeline conversion

Developed a cross-functional process for launching new features

Worked closely with the revenue team to audit sales needs and delivered against a prioritized content and enablement plan

Director, Product Marketing

Turnitin

Turnitin solutions promote academic integrity, streamline grading and feedback, deter plagiarism, and improve student outcomes.

My impact:
Led the global product marketing team from scaleup stage through exit 

Transitioned the product marketing function from US-focused campaigns to global enablement across six regions and over 130 countries

Integrated four products into the global portfolio through M&A, maintaining industry-leading SaaS retention rates of 95%+

Successfully re-packaged core $100M product line in response to market demand, achieving aggressive international growth goals every year

Scaled the product marketing team from four to nine in three years, adjusting role scope and specialization to meet business needs

Director of Product Marketing

Senior Manager, Product Marketing

My impact: 
Established “lighthouse campaign” for new K12 curriculum technology, targeting lookalike accounts around successful current customers 

Created two-way communication between sales and marketing to support stronger collaboration and alignment of work towards common goals

Senior Product Marketing Manager

My impact:
Contributed to team win of first full district deal with a new curriculum product

Set the standard for cross-territory planning between field sales, inside sales, and relationship management, resulting in a new company-wide planning template

Account Executive, K12

Elsevier Education

As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes.

My impact:
Established strategic relationship with the C-suite for the largest private sector national health education partner, advising on new custom course content to meet learning outcomes

National Account Specialist, Private Sector Education

Cengage Learning

Cengage helps higher education instructors, learners and institutions thrive with course materials built around their needs.

My impact:
Exceeded revenue goals every year for $19M product portfolio, the third largest portfolio at the company

Launched the first ever digital-only textbook for Freshman Composition, the largest higher education course

Managed up to 10 revisions and two new product launches every year

Led up to five unique sales kickoff sessions every year to enable over 200 reps across the U.S.

Senior Product Marketing Manager, English Composition

Exceeded territory digital revenue goals every year through consultative selling strategies, conducting daily field sales calls and cultivating relationships with all customer segments.

Digital Goal Achiever 2010, 2011, and 2012

Field Sales Representative, Higher Ed

Hired and managed subject matter experts to create supplemental materials for sociology textbooks and managed core product development plan and timeline for key products in small markets with growth potential.

Oversaw onboarding and training of all new Content Developers

Senior Content Developer

Product Assistant

B2B SaaS product marketing leader dedicated to operational excellence 

Experience snapshot:
- 15 years in B2B SaaS (14 in edtech)
- 11 years in product marketing
- 5 years in product marketing leadership
- 4 years in enterprise sales

Personality snapshot:
- Enneagram Type 1: The Reformer
- INTJ-A: The Architect
- StrengthsFinder 2.0 Top Five Strengths: Strategic, Ideation, Maximizer, Learner, Analytical

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