TEGNA

Leading a sales team of 14 to surpass revenue goals, expand market share, optimize yield and deliver accurate forecasts. Managing a department budget, setting ambitious sales goals and overseeing diverse revenue streams spanning digital and traditional advertising products. Developing and executing strategic plans to drive exceptional revenue outcomes.

Director of Sales

Leading a sales strategy that focuses on the development of new enterprise business to successfully deliver customer solutions through an integrated suite of media platforms including television, digital, mobile and other emerging products.  Developing a strong, forward thinking sales team and successfully working with all levels of the San Antonio business community.

Local Sales Manager

Graham Media Group

Customizing media solutions for local, regional and national clients. Developing new business while maximizing shares on existing accounts.  Client management, growth and retention on multi-platform opportunities: TV, Online, Mobile, Events and Social Media.

Account Executive

Telemundo

Management and growth of local direct and agency accounts as well as national clients for the San Antonio market.  Generated revenues for new and existing accounts while delivering high-quality customized solutions on tight deadlines.  Managed all aspects of advertising encompassing TV, online, events and social media.  Oversaw creative development of commercial productions.

Key Account Manager

Univision Communications

Customized marketing solutions for advertising agencies and local direct clients with the sole purpose of increasing revenue thru radio, online, events, mobile and social media platforms.  Managed and grew local direct and agency accounts as well as national clients for the San Antonio market. In charge of creative development for production copy and translations.

Hispanic Marketing Consultant

Meximerica Media

Development and growth of new advertising and existing accounts for the San Antonio, Houston, Austin and Rio Grand Valley markets.

National Sales Account Executive

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➠ Book a call with me to grow your business.

As the Director of Sales at TEGNA, I lead a sales team of 14 to surpass revenue goals, expand market share, optimize yield and deliver accurate forecasts. With 18+ years of experience in the media and advertising industry, I have developed a strong expertise in strategic planning, relationship development, and market expansion.

I am passionate about delivering customer solutions through an integrated suite of media platforms, including television, digital, mobile and other emerging products. I have a proven track record of building high-performing teams, developing new enterprise business, and managing diverse revenue streams. I am also bilingual (English/Spanish), which enables me to connect with a wide range of clients and audiences.

Want Better Relationships? This EQ Skill Is More Important Than You Think.

Emotional intelligence (EQ) is often talked about in leadership circles, but one skill stands out as crucial for building strong relationships: empathy. It's not just about understanding others' emotions; it's about connecting with them on a deeper level.

When you genuinely empathize, you:
➠ 𝗕𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁: People feel seen and heard.
➠ 𝗥𝗲𝘀𝗼𝗹𝘃𝗲 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁𝘀 𝗳𝗮𝘀𝘁𝗲𝗿: You identify underlying needs and motivations.
➠ I𝗺𝗽𝗿𝗼𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Your words resonate because they're thoughtful and considerate.
➠ 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆: Others feel valued and supported.

Don't underestimate the power of empathy. It's a game-changer in both personal and professional relationships.

What are your thoughts on the importance of empathy in leadership and relationships? 

Share your experiences below!👇🏼

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Ernesto Romero

Director of Sales @ TEGNA | I help people & companies make more money 💵 | Follow me for daily posts about leadership and habits

How does empathy impact relationship building?

What role does empathy play in fostering strong relationships?

How To Turn Criticism Into Career Gold: Even The Unfair Kind

We've all been there - the sting of criticism, whether warranted or not, can leave a lasting mark. 

But what if I told you those moments could be your secret weapon for growth?

Here's the trick:

➠ Breathe: Don't react in the heat of the moment. Take time to process the feedback, even if it feels personal.

➠ Dissect: Separate the emotion from the message. Is there a kernel of truth, even if it's buried in negativity?

➠ Strategize: Use the critique as a catalyst for change. How can you address the concern and turn it into a strength?

➠ Engage: If appropriate, initiate a dialogue with your critic. Understanding their perspective can open doors for collaboration.

Remember: Even unfair criticism can be a valuable tool for self-reflection and professional development. By embracing it constructively, you can turn those lemons into career lemonade.

What's your go-to strategy for handling criticism? Share your tips in the comments below!

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How can criticism contribute to career growth?

Why is constructive feedback crucial for professional development?

What strategies can enhance career growth through criticism?

What's the difference between "I like you" and "I love you"?

The Buddha replied: "When you like a flower, you pluck it. When you love a flower, you water it."

In business, liking someone might mean enjoying their company or admiring their work. Loving someone means investing in their growth and nurturing their potential. It's about seeing the best in them and helping them bloom.

Next time you interact with a colleague or client, consider this: are you plucking the flower or watering it?

Here's how you can "water the flower" in your professional relationships:

↳ Mentorship: Offer guidance and support to those who seek it.
↳ Recognition: Celebrate achievements and milestones, big and small.
↳ Feedback: Provide constructive criticism that encourages growth.
↳ Collaboration: Work together to achieve shared goals.
↳ Empathy: Listen actively and show genuine care for others' well-being.

By watering the flowers in your professional garden, you create a thriving environment where everyone can flourish.

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How does recognition impact professional relationships?

I Wish I Knew THIS at 20: Forget Micromanaging, Do THIS Instead.

Early in my career, I thought leadership meant having all the answers and controlling every detail. But I've learned a far more powerful approach: Empowerment.

Instead of micromanaging, focus on:

➠ Clear Vision: Paint a compelling picture of the future. Let your team see where you're headed and why it matters.
➠ Trust & Autonomy: Give your people the freedom to find their own solutions. This fosters creativity and ownership.
➠ Development: Invest in your team's growth. Offer training, mentorship, and opportunities to stretch their skills.
➠ Celebrate Wins: Recognize and reward both individual and collective achievements. This builds morale and reinforces a culture of success. 

Remember, true leadership isn't about control – it's about inspiring others to reach their full potential. When you empower your team, you unlock a wellspring of innovation and drive that will propel your organization to new heights. 

What's one way you empower your team? Share your experiences in the comments below!👇🏼

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What impact does empowerment have on team success?

How does empowerment differ from micromanaging in leadership?

Stop Managing, Start Leading: Your Career Cheat Code


Ditch the micromanagement and task lists. It's time to lead.

What to do:
1. 𝗩𝗶𝘀𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻: Inspire your team with a compelling vision for the future.
2. 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴: Trust your team to get the job done. Give them autonomy and support.
3. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲: Break down silos and build a team of equals working towards a shared goal.
4. 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲: Anticipate challenges and lead the change, don't just manage it.

This approach boosts morale, increases productivity, and drives growth.

Remember, leadership is about influence, not control. Inspire your team to reach their full potential.

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How can leadership impact team productivity?

How does collaboration contribute to team success?

KCEN 6 News and Raising Cane's Chicken Fingers joined forces today to deliver 200 hot meals to Temple families displaced by the recent tornadoes. 🤝 A heartfelt thanks to Raising Cane's for their partnership and our President & General Manager, Robert Dwyer for leading this effort.

Rob shared, "Temple's need is ongoing, and KCEN 6 News is committed to helping. We hope this small gesture brings comfort, and we'll continue seeking ways to support our community." 

#TempleStrong TEGNA

Learn more about Raising Cane's Chicken Fingers

What impact do disaster relief efforts have?

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Stop Hustling: Why Consistency Beats Intensity (And How To Do It)

The "hustle culture" has us believing that burning the midnight oil and pushing ourselves to the limit is the only path to success. But what if I told you there's a more sustainable, and ultimately more effective, way to achieve your goals?

𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗯𝗲𝗮𝘁𝘀 𝗶𝗻𝘁𝗲𝗻𝘀𝗶𝘁𝘆.

Think of it like this: a marathon runner doesn't win by sprinting the entire race. They win by maintaining a steady pace over the long haul. The same principle applies to your career and personal development. 

How to embrace consistency:
1. 𝗦𝗲𝘁 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗴𝗼𝗮𝗹𝘀: Instead of trying to do it all at once, break your big goals down into smaller, achievable steps.
2. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗿𝗼𝘂𝘁𝗶𝗻𝗲: Establish a consistent schedule for working towards your goals, whether it's dedicating 30 minutes each day to learning a new skill or setting aside an hour each week to network.
3. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀, 𝗻𝗼𝘁 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻: Don't get discouraged by setbacks or slow progress. Celebrate your small wins and keep moving forward.
4. 𝗥𝗲𝘀𝘁 𝗮𝗻𝗱 𝗿𝗲𝗰𝗵𝗮𝗿𝗴𝗲: Taking breaks is not a sign of weakness; it's essential for maintaining your energy and motivation over the long term.

Remember, success is not a sprint; it's a marathon. By embracing consistency, you'll build momentum, develop discipline, and ultimately achieve more than you ever thought possible.

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Why is consistency emphasized over intensity for success?

"I Know Everything" – The 3 Most Dangerous Words in Leadership

These three words signal the end of growth, innovation, and collaboration. Leaders who believe they know everything create a toxic environment where fear and stagnation thrive.

Instead, embrace the power of "I don't know." Admitting ignorance is not a weakness, but a strength. It opens the door to learning, encourages diverse perspectives, and fosters a culture of continuous improvement.

Remember, true leadership is not about having all the answers. It's about inspiring others to find them together.

Here's why leaders should ditch the "I know everything" mindset:

↳ Stifles innovation: When leaders believe they have all the answers, they discourage new ideas and creative solutions.

↳ Creates fear: Employees are afraid to speak up or share their perspectives for fear of being wrong or criticized.

↳ Limits growth: Without a willingness to learn and adapt, leaders and their teams stagnate.

↳ Breaks trust: A leader who pretends to know everything loses credibility and the trust of their team.

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Master Your EQ For Free: 5 Tips To Boost Your Influence

Emotional intelligence (EQ) is a superpower in today's fast-paced world. It's not just about managing your own emotions; it's about understanding others and building stronger relationships. 

The good news? You don't need a fancy degree or expensive training to level up your EQ. Here are 

5 actionable tips to get you started:

1. 𝗦𝗲𝗹𝗳-𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Understand your triggers and how you react under pressure.
2. 𝗘𝗺𝗽𝗮𝘁𝗵𝘆: Put yourself in someone else's shoes and see things from their perspective.
3. 𝗔𝗰𝘁𝗶𝘃𝗲 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴: Give people your full attention, not just waiting for your turn to talk.
4. 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Be clear, concise, and respectful in your interactions.
5. 𝗖𝗼𝗻𝗳𝗹𝗶𝗰𝘁 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Don't shy away from disagreements; address them calmly and constructively. 

Investing in your EQ is one of the best things you can do for your career and personal life. It will open doors to new opportunities and strengthen your relationships with colleagues, clients, and friends.  

Remember, it's a journey, not a destination. Start small, practice consistently, and watch your influence soar!

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How can emotional intelligence impact professional growth?

What are the benefits of mastering emotional intelligence?

30 Days, 6 Habits = A Life Changed.


↳ Wake. Breathe deep. Five minutes ➠ Stillness before the day.

↳ At day's end, write three gratitudes. Small things. Sun on skin. Laughter. Good coffee.

↳ Carry water. Drink it. Eight glasses = More energy ➠ Clearer thoughts.

↳ Move. Walk. Stretch. Dance in the kitchen. No gym needed. Just move.

↳ Hour before sleep. No screens. Just quiet. Let the mind rest.

↳ Learn. Read a page. Watch a video. Fifteen minutes a day = A smarter you.

↳ Thirty days. That's all it takes. Small steps ➠ Big changes.

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What impact can small habit changes have on life?

How does continuous learning contribute to personal growth?

This 5-Minute Morning Routine Is My Productivity Secret Weapon

Mornings can be chaotic. Between the rush to get ready for work and the endless to-do lists running through your head, it's easy to feel overwhelmed before the day even begins. But I've found a simple solution that has transformed my mornings and supercharged my productivity: a 5-minute routine.

Here's what it looks like:

1. Mindful Breathing (1 minute): I start by sitting in a comfortable position and focusing on my breath. This simple act helps me center myself and clear my mind of any distractions.

2. Gratitude Practice (1 minute): Next, I think of three things I'm grateful for. This could be anything from my health and family to a recent accomplishment or a beautiful sunrise. Gratitude shifts my focus to the positive and sets a positive tone for the day.

3. Intention Setting (1 minute): I then take a moment to set an intention for the day. This could be a specific goal I want to achieve or a quality I want to embody, such as patience or creativity.

4. Visualization (1 minute): I visualize myself successfully achieving my intention for the day. This helps me create a mental picture of success and motivates me to take action.

5. Affirmation (1 minute): Lastly, I repeat a positive affirmation to myself, such as "I am capable and confident" or "I am worthy of success." This reinforces my self-belief and empowers me to tackle any challenges that may arise.

This 5-minute routine may seem simple, but its impact is profound. It helps me start my day with clarity, focus, and a positive mindset, setting me up for a productive and fulfilling day.

Give it a try and see how it transforms your mornings and your productivity!

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Why is mindful breathing important in a morning routine?

Defuse Any Situation With This 2-Minute Technique


Conflict is inevitable in any workplace. But how you handle it can make all the difference.

Next time tensions rise, try this:
1. Stop. Literally. Step back from the situation, even if it's just mentally.
2. Breathe. Deeply. Inhale for a count of four, hold for four, exhale for four. Repeat.
3. Reflect. What's really going on here? What are the underlying issues?
4. Respond. Not react. Choose your words carefully, focusing on solutions, not blame.

This simple two-minute technique can de-escalate conflict, improve communication, and foster a more positive work environment. Give it a try and see the difference it can make.

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The 99% Don't Know This: 3 Habits That Will Change Your Mindset

➠ 𝗦𝗽𝗲𝗮𝗸 𝘆𝗼𝘂𝗿 𝘃𝗶𝗰𝘁𝗼𝗿𝗶𝗲𝘀. Each morning, declare your worth and affirm your goals. "I am capable. I am strong. I will achieve." Words have power.

➠ 𝗖𝗼𝘂𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗹𝗲𝘀𝘀𝗶𝗻𝗴𝘀. Every day, list three things you're grateful for. Small joys, big wins, the air you breathe. Gratitude shifts your focus from lack to abundance.

➠ 𝗦𝗲𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗮𝗯𝗹𝗲 𝗴𝗼𝗮𝗹𝘀. Don't climb Everest on day one. Start small, build momentum. Each victory fuels the next, propelling you towards your dreams.

These habits, simple yet potent, unlock a world of possibility.

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How important are daily habits for mindset change?

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Steal My 3 Leadership Hacks: I Guarantee Your Team Will Thank You

In today's fast-paced business landscape, effective leadership is more crucial than ever. As a leader, I've found that small changes can make a big difference. Here are three hacks I swear by:

𝟭. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗥𝗮𝗱𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: Share information openly and honestly. It builds trust, reduces misunderstandings, and fosters a collaborative environment where everyone feels included. 

𝟮. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵: Invest in your team's development. Offer training, mentorship, and opportunities for them to learn and grow. A rising tide lifts all boats.

𝟯. 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗘𝗺𝗽𝗮𝘁𝗵𝗲𝘁𝗶𝗰 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴: Truly hear what your team members are saying, both verbally and non-verbally. Show that you care about their ideas and concerns.

These hacks may seem simple, but their impact is profound. When you lead with transparency, growth, and empathy, you empower your team to reach their full potential. And trust me, they'll thank you for it. 

What leadership hacks have you found to be most effective? Share your thoughts in the comments below!👇🏼

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Why is transparency crucial in leadership?

Why is empathetic listening important for effective leadership?

How does investing in team growth benefit leadership?

The EQ Skill That Makes You Unfireable (and How to Develop It)

In today's fast-paced workplace, technical skills are a given. But what truly sets high performers apart is their emotional intelligence (EQ). One EQ skill in particular can make you invaluable to any team: 

➠ Adaptability.

Why Adaptability Matters:

↳ Navigating Change: Businesses are constantly evolving. Employees who can roll with the punches and embrace new challenges are essential.

↳ Problem-Solving: Unexpected problems are inevitable. Adaptable individuals can think on their feet and find creative solutions.

↳ Teamwork: Collaborative environments require flexibility and the ability to adjust to different personalities and working styles.

How to Cultivate Adaptability:

➟ Open Mindset: Be willing to learn new things and consider different perspectives.

➟ Resilience: Don't let setbacks discourage you. Bounce back and learn from your mistakes.

➟ Self-Awareness: Understand your strengths and weaknesses, and how you react to change.

➟ Active Listening: Truly listen to others and be open to their ideas.

Remember, adaptability is a muscle you can strengthen with practice. Start small and gradually challenge yourself to step outside your comfort zone.

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How does emotional intelligence impact professional success?

Why is adaptability crucial in the workplace?

How does resilience contribute to adaptability?

Great leaders don't seek power, they are called by necessity.

True leadership isn't about titles, corner offices, or the pursuit of authority. It's a calling that emerges from a genuine desire to serve, to inspire, and to make a positive impact.

Great leaders are those who rise to the occasion when challenges arise, not because they crave power, but because they feel a deep responsibility to guide, support, and empower others. They understand that leadership is a privilege, not a right.

They lead with empathy, humility, and a relentless focus on the collective good. They create environments where everyone feels valued, heard, and inspired to contribute their best.

So, if you're aspiring to lead, ask yourself: Are you motivated by the desire to serve or the hunger for power? The answer will determine the kind of leader you become.

Here's what sets great leaders apart:

➟ They prioritize the needs of others over their own ambitions.
➟ They listen actively and seek to understand diverse perspectives.
➟ They empower others to reach their full potential.
➟ They make tough decisions with integrity and transparency.
➟ They inspire trust and loyalty through their actions, not just their words.

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Self-Awareness Is Your Superpower: This Is How To Unlock It

In the fast-paced world of business, self-awareness is often overlooked. Yet, it's a critical ingredient for effective leadership and personal growth.

 Why?

* Stronger Decision-Making: Understanding your values, biases, and tendencies allows you to make more informed and objective decisions.
* Improved Relationships: Knowing how you impact others builds trust and fosters deeper connections with colleagues and clients.
* Enhanced Leadership: Recognizing your strengths and weaknesses enables you to leverage your talents and address areas for development.

So, how do you cultivate self-awareness? Here are a few tips:

1. Reflect: Regularly set aside time for introspection. Journaling, meditation, or simply quiet contemplation can help you understand your thoughts and emotions better.
2. Seek Feedback: Don't be afraid to ask for feedback from trusted colleagues, mentors, or coaches. Their insights can be invaluable.
3. Embrace Assessments: Personality tests, 360-degree feedback, and other assessment tools can provide valuable data on your strengths and areas for improvement.
4. Practice Mindfulness: Paying attention to the present moment can help you become more aware of your thoughts, emotions, and reactions.

Remember, self-awareness is a journey, not a destination. It takes time and effort to develop, but the rewards are immense. Start cultivating your self-awareness today, and unlock your true potential as a leader and as a person.

What are your favorite ways to cultivate self-awareness? Share your thoughts in the comments below.👇🏼

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How does self-awareness impact leadership and personal growth?

What role does self-awareness play in effective leadership?

The One Habit That 10x'd My Income (and It's Not What You Think).

It wasn't waking up at 5 AM or relentlessly networking. The game-changer?

➠ Prioritizing deep work.

Deep work is focused, uninterrupted time dedicated to producing high-quality results. It's about shutting out distractions and diving into complex tasks that require intense concentration.

Here's how it transformed my career:

↳ Enhanced Productivity: Eliminating distractions allowed me to complete projects faster and with fewer errors.

↳ Improved Quality of Work: Deep focus led to more creative and innovative solutions, exceeding expectations.

↳ Increased Value: Delivering exceptional results consistently boosted my reputation and opened doors to higher-paying opportunities.

If you're feeling overwhelmed or stuck, I challenge you to embrace deep work. Block out time in your calendar, silence notifications, and dive into your most important tasks.

Let me know how it goes!

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How can deep work impact professional success?

What are some examples of deep work strategies?

2 Minutes to Lead: Uncover the #1 Secret Most Bosses Miss

➠ The best leaders know one secret: 𝗘𝗺𝗽𝗮𝘁𝗵𝘆.

➠ Empathy builds trust. It makes teams stronger. It unlocks potential.

➠ Listen to your people. Truly listen. See things their way. Show compassion.

➠ Talk to them, not at them. Share your struggles. Open up.

➠ Leadership isn't about being the smartest. It's about connecting. It's about inspiring.

➠ Lead with your heart. Your team will thank you.

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What is the significance of leadership in a team?

Don't Let Emotions Control You: Use This Simple EQ Trick

Ever found yourself reacting impulsively, only to regret it later? We've all been there.

Emotional intelligence (EQ) isn't about suppressing emotions but understanding and managing them effectively. Here's a simple trick I've found helpful:

The Pause-and-Process Method:

1. Pause: When you feel a strong emotion rising, take a deep breath and pause before reacting.

2. Name it: Identify the emotion you're feeling – is it anger, frustration, fear? Giving it a name helps create distance.

3. Process: Ask yourself, "What's causing this emotion?" and "What's the most constructive way to respond?"

This technique helps you gain control over your emotions, leading to better decision-making and improved relationships. It takes practice, but the benefits are worth it.

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How can emotional intelligence impact decision-making?

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