Erryn A.

Linkizly

Head of Content Marketing

Yellow Brick Road

Group Senior Marketing Manager

Digital Marketing Producer

Seven Network

Senior Story Producer - TV & Digital

Apple

Digital Content Lead - AUS Region

ArkinMedia.com

Executive Producer / Content Marketing Director 

DreamWorks Animation

Development 

benjees

Head of Brand & Marketing

FilmDaily

Senior Staff Editor/Writer

Screen Australia

Digital Producer, Director & Post-Production

Bupa Global

Clinical/Management & Sales

Senior Manager at YBR | Head of Content, Linkizly | ex–Apple, DreamWorks | LinkedIn Top Voice in Content & Brand Strategy ⚡

Building brands and helping founders & businesses grow their audiences through content & marketing strategy.

I've worked across healthcare, entertainment and tech industries with global brands like Apple, Nike, Warner Bros, and more, with nearly 20 years of experience in production, advertising and marketing.
 
I've led teams to deliver impactful results across various channels and managed big budget productions and marketing campaigns

Founder & Head of Content

Your Marketing Strategy Sucks...if you forget about this one thing. 

So throw it all out and start again. 

Why?

"In the development of your Marketing Strategy, it is absolutely imperative that you forget about your dreams, forget about your visions, forget about your interests, forget about what you want —forget about everything but your customer!”

Lately, I've been listening to Michael E. Gerber's brilliant audiobook, The E-Myth Revisited, and this passage stood out.

Agree?

Repost to share this idea.
And comment below if this resonates with you too.

You miss 100% of the shots you don't take. 

And Nike really didn't miss with this one, a super creative marketing campaign in the form of a floating basketball arena on Slovenia's Lake Bled.

The picturesque lake is the inspiration behind the new Luka Doncic Jordans.

The shoe's icy-blue palette pays homage to the lake, and is designed with recycled materials, adding to its natural appeal. 

Nike collaborated with a local basketball shop to host a 3-on-3 tournament, and showcased the players 'walking on water' – instead of Air.

Think you'd have the guts to play on this court?
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PS. If you enjoyed this post, then you'll love Linkizly, my free newsletter: https://lnkd.in/gCcPUR9G

7 Brand Logo Evolutions:

Change is the only constant in life.

And the best brands know this well and evolve over time, beyond their logo designs.


Which one's your favourite?

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👉 Erryn A. + follow for future posts on ads, branding, and more...

7 Brand Logo Evolutions

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