Erwan Gauthier's Linkedin Analytics

I have a folder with 116 top Growth profiles Some, I almost recruited Some, I met and was genuinely impressed Some, reached out, and I did my best to help them grow their careers If you're hiring for Growth, this is a solid list These are people who know how to build and scale acquisition channels. They’ve run high-performing paid campaigns, cracked organic distribution, and launched referral loops that actually work Many of them are hands-on, meaning they don’t just strategize - they execute Oh and they can set up a multi-step lemlist campaign (because obviously, that’s the true test of greatness😎), build lead-scoring systems, and automate workflows to generate pipeline on autopilot Good Growth people are hard to find because the best ones don’t sit around waiting for job offers. They experiment, create their own projects, and often get hired before they even start looking. That’s why having access to a pre-vetted list like this can save you weeks of sourcing If you’re looking for a Growth profile, just send me a DM and I’ll send it to you privately - I can’t share it publicly obviously And if you think you should be on this list, reach out. I’m always happy to connect with sharp Growth minds

Startups are making a huge mistake. They’re building for the 1% who already “get it” instead of the 99% who don’t They market to tech insiders. They assume users will just “figure it out.” And that’s why most products stay niche But the real money? The real scale? It’s in converting the ones who don’t know yet Numbers don’t lie : - Early adopters are just 16% of the market (Crossing the Chasm) - Tesla didn’t scale with car geeks - it grew when regular buyers got interested - ChatGPT from OpenAI wasn’t the first AI tool. It was just the first that made sense to everyone This is the real opportunity : Most startups fight for early adopters The real opportunity? Teaching the rest why they should care Coinbase simplified crypto → 100M+ users Shopify made e-commerce easy → $650B+ in sales So... Winning isn’t about being the smartest, it’s about being the best teacher The startups that get this? They don’t just build products They build movements

Send me your best cold email - I’ll pick 2 very good ones and 2 absolute trainwrecks, break them down, and analyze them in my next posts Working at lemlist and being a decision-maker means I receive 20+ cold emails a day Some are absolute bangers - personalized, straight to the point, impossible to ignore. They get replies, book meetings, and close deals. Others? They’re a disaster. Too generic. Too long. Too pushy. Straight to the trash I want to prove what works and what doesn’t So here’s the deal: Send me your best cold email, I’ll break them down and show: - What makes people hit “reply” vs. “delete.” - Why some emails convert while others get ghosted - The subtle (but deadly) mistakes that kill your chances This isn’t just theory - it’s real, actionable insights from real emails Oh and you'll need my email of course. Just use the lemlist LinkedIn extension, link in comment. Let’s break some cold email myths together Bonus: Tag a friend who writes cold emails! Let’s turn this into the ultimate teardown thread.

CEO tells you “outbound isn’t working.” You just started your growth role. What now? You have 2 choices: → Panic and build a 20-email sequence → Or go fast and smart Here’s the 5-step play I run when outbound is broken: 1. Talk to 3 AEs and 3 customers → What messaging actually lands? → What are buyers confused about? 2. Audit the last 50 outbound replies → What are people saying no to? → Are we even targeting the right people? 3. Rebuild targeting from scratch → One persona → One use case → One tight segment 4. Write 3 versions of messaging → Personal → Problem-aware → Insight-led 5. Ship a micro-test → 50–100 prospects per variation → Wait 3 days, double down on the winner Don’t try to fix outbound in one go. Get to signal first. Scale later.

Cold calling is hell for introverts Which is exactly why they should do it I used to avoid phone calls like the plague If I could send an email instead, I would If I could ghost a number I didn’t recognize, I definitely did Talking to strangers out of the blue? Forget it Then I had to do cold calling At first, it felt like torture. My voice was shaky. My hands were sweaty. And every rejection felt like a punch in the gut But something weird happened Call after call, rejection after rejection, I started to care less. I stopped overthinking every little word. I got better at reading people’s tone, adapting my pitch, and – most importantly – keeping my composure even when things went south Cold calling, as much as I hated it, rewired my brain. It forced me to face discomfort head-on. And that’s when I realized: Avoiding social situations doesn’t make you an introvert. It makes you a prisoner Most introverts (including past me) believe we should stick to what feels comfortable. That we “just aren’t built for” things like sales calls, networking, or public speaking But here’s the truth: the more you expose yourself, the less intimidating it becomes Now? I can pick up the phone and talk to anyone Do I love it? Not really Does it scare me? Not anymore If you’re an introvert avoiding hard conversations, trust me – run towards them The best medicine tastes awful at first. But it works And now, it’s even easier to get started We (at lemlist) just dropped a new in-app calling feature. Now you can make calls directly from the platform, right after someone opens your email, clicks a link, or replies to your message. So instead of calling cold, you’re calling with context. You’re not interrupting a stranger anymore,you’re following up with someone who’s already shown interest. And that changes everything. As an introvert, that little bit of intent makes all the difference. It gives you something to hold onto. A reason to pick up the phone.

Stop overthinking email replies. You don’t need to write a novel every time you hit "Reply" Most people assume that short emails are rude. They’re not. They’re respectful. Respectful of time. Respectful of mental space. Respectful of getting straight to the point. A one-sentence reply can be: - Clear - Polite - Efficient Instead of: "Hi Sarah, thanks for reaching out! I appreciate you sending this over. I’ll review it and get back to you by Friday. Let me know if you need anything in the meantime." Try: "Thanks, Sarah! I’ll review and reply by Friday." Or instead of: "Hi Alex, I really appreciate you taking the time to share this. Everything looks great on my end. Let me know if you need anything else from me!" Try: "Looks great, Alex! Let me know if you need anything else." Same message. Less noise. More time saved. No one is skipping over your email thinking "Wow, I wish this was longer" Short doesn’t mean cold. It means direct. And being direct is a gift - because it helps everyone move faster. Try it. Your inbox (and your sanity) will thank you.

We went from $0 to $3M ARR with Partnerships in 14 months at lemlist. Now I need someone to help take it way further. Lilibeth did an amazing job and took our Partnership program from $0 to over $3M in new ARR in just 14 months. That’s now 20% of monthly new revenue generated. And we’ve barely scratched the surface: this is maybe 1% of what’s possible. So we're doubling down and hiring a Partnership Manager at lemlist. The goal? Not to test. To scale. You’ll work with agencies, consultants, and resellers: the ones already bringing results. Your goal is simple: grow their impact. Help them close bigger deals, faster. Make sure they win, so we win too. There’s already a pipeline. Now we need someone who can turn partnerships into a scalable, repeatable revenue engine. Know someone who’s good at turning relationships into revenue? Send them my way! PS : bon appétit from the marketing team ✌️

You just landed your growth job. CEO tells you: “Outbound is not working.” Most people rush into solutions : New messaging. New tools. New ICP. New SDRs. But if outbound is broken, the fix isn’t always obvious. You need to act like a doctor. Not a mechanic. Here’s how I approach it: 1. What does “not working” mean? → No replies? No meetings? Low conversion to closed-won? Outbound can “work” and still not generate revenue. Big difference. 2. What has been tried so far? → Did they test multiple angles or send 3 emails and give up? 3. Who’s been doing it? → Founders? A junior SDR? A tool with no owner? Makes a big difference. 4. What’s the market saying? → Are people opening but not replying? Are replies all negative? Read the last 100 replies and sit with them. 5. How is the data infrastructure? → Are we targeting the right people? Right time? Right signals? Only after this diagnosis do I move into fix mode. Because if you skip the diagnosis, you’re not fixing outbound. You’re just guessing.

Sales wants to own outbound Growth wants to own outbound And that’s usually when things get messy... Sales says they should run it because they close the deals and know how to qualify properly Growth says they should own it because they move faster test more and find what works quicker And honestly they’re both kind of right but they also both get it wrong in different ways : → When Sales runs outbound you usually get better quality conversations and a direct loop between first touch and closing...but it’s often slow hard to scale and stuck in playbooks from 2015 → When Growth runs it you get more creativity faster testing smarter targeting... but you also get poor qualification broken handoffs and misaligned incentives I’ve seen both setups work AND I’ve also seen both crash completely Most of the time the issue isn’t about who owns outbound It's that both teams try to own everything without a clear structure The best results usually come when you split responsibilities: Growth focuses on testing and targeting Sales takes over for messaging and closing And both align on the handoff and what success looks like Otherwise you just end up with ghosted leads and everyone blaming each other Who's owning outbound in your team?

What if you could build a high-quality lead list in seconds, without paying for expensive tools? Now you can This new Google Sheets add-on lets you find prospects in your target companies in just a few clicks Want in? Here it is : https://shorturl.at/SArT6 No scraping. No manual searching. No overpriced databases Just enter: → The company domain → The job title of your ideal contact → How many results you want per company And instantly get a clean list with: → Names →Job titles → Company names → LinkedIn profiles Then take it even further: → Enrich profiles with AI research → Find verified emails & phone numbers → Push leads straight into outreach campaigns All inside Google Sheets All for free Early users are already closing deals with this Want in? Here it is : https://shorturl.at/SArT6

We stole 47 voicemail scripts from top SDRs Now we’re giving them to you - for free Want them? Just here : https://lnkd.in/ep4rHMdw They take 20 seconds to use and...they actually get callbacks No fluff. No selling. Just 1 line that makes prospects want to call you back Copy/paste them when you hit someone’s inbox: → No need to explain who you are → No need to pitch → Just say 1 line that triggers interest It works because: → It builds curiosity → It sounds human, not scripted → It makes people need to know more Top sales teams are already using it And response rates are climbing fast Want them? Just here : https://lnkd.in/ep4rHMdw

If I had just $1,000/month to run outbound at a SaaS startup, here’s exactly what I’d do: This is the full playbook. No fluff. No theory. Just a copy-paste system. Step 1 – Get a domain & inboxes • Buy a secondary domain (don’t touch your main one) • Set up 3–5 inboxes (Google Workspace with Premium Inboxes for ex) Budget: ~$100/month Step 2 – Warm up your inboxes • Use lemwarm to build sender reputation • Run it 2 weeks before volume Budget: ~$39/month No warmup = no deliverability. You’ll waste your list. Step 3 – Build a high-quality lead list Two options here: • Use Clay for deep lead scraping + enrichment • Or use lemlist built-in lead sourcing to go faster Budget: ~$50–100/month Go niche. Job titles, tech stack, recent hiring, whatever makes sense for your ICP. Step 4 – Write your sequence • 3–4 steps max • Personal line at the top (use LinkedIn, site, or content) • Be clear, simple, and direct You’re not writing marketing emails. You’re starting a conversation. Step 5 – Launch multichannel campaigns • Use lemlist to send emails + automate LinkedIn steps • Rotate inboxes and keep volume per inbox safe • Track replies and push to CRM Budget: ~$99/month lemlist lets you do it all from one place. Step 6 – Measure & tweak • Tag by persona/offer • Test one thing at a time • Focus on reply rate and meetings, not open rate The game is iteration. Keep your setup tight and improve weekly. Total budget • Domains & inboxes: $100 • lemwarm: $39 • Clay or lemlist data: ~$100 • lemlist for sending: $99 → Leaves you ~$662 buffer Use it for: • A VA to add custom insights • Intent data (like Trigify.io or Clay signals) • Video tools (Sendspark) You don’t need a big SDR team. Or a $10K stack. You need a system. Copy this. Run it for 4 weeks. Then tell me what happened.