Goodin.fi

Customer Data Lead

The Upright Project

Built a mini-CDP to power full-stack digital growth marketing for the Upright impact data platform.
- Analytics setup, admin, and analysis
- ETL and BigQuery warehouse architect
- HubSpot master user
- Leadfeeder master user
- Custom integrations and data science
- Google Cloud Platform admin
- Campaign setup and optimization

Growth Marketing Lead

Lamia

Working as the Lead consultant role for paid marketing at Lamia. Building proprietary tool set for Lamia's Growth Marketing team to enable advanced solutions without CDP/DMP investment. Building the foundations for expanding the team. 

Working with big data, analytics, and datascience to provide reliably measurable results, and truly data driven marketing.

Paid Marketing Business Lead

Columbia Road

Full stack marketer
- Data & analytics
- Digital marketing (SMM, SEM et al.)
- Machine learning (ML)
- Search Engine Optimization (SEO)
- Segmentations & Automations
- CDP workarounds

Senior Consultant

Consultant for marketing technology and analytics. Growth hacker.

Growth marketing consultant - SEO, SEM, analytics etc.

IUM Finland

Worked for the media office IUM as a part of IPG . My responsibilities at IUM included planning, trafficking, and optimizing SEM, SEO, and social media campaigns for several major national and international brands. I also managed web analytics, and provide specialist consultation for our client units. I enacted substantial improvements in our work-flows and automation procedures, and worked to build an even broader,  and specialized portfolio of services.

Performance Specialist, SEO, SEM, SOME

Kaskas Media

I worked as one of two principal researchers, and chief analyst in a commissioned study on the demand for employee education levels for the wood manufacturing industry. The study formed an understanding of the current educational field, and provided an estimate for expected labor force need for 10 years into the future. The research was conducted based on survey structure I designed, and received replies from companies accounting for 40% of the sectors labor force.

Researcher

At Kaskas Media - an agency specializing on science communications - I am tasked with developing the company's digital marketing and analytics. My main focus has been on improving audience targeting for a wide range of our clients, as well as creating standard operating procedures for both internal and external analytics. Search engine and social media marketing metrics have substantial improvements as a result of my work. In addition to this main area of focus, I worked on several content-production, and website development projects.

Communication Specialist: analytics, SEO, digital marketing

University of Helsinki

Worked in a joint project with the University of Jyväskylä and HYKKe performing a gap analysis on Forestry education competencies. My responsibility was to improve the methodology used in measuring generic competencies. This work resulted in a proposal for an international multi-method research design mixing e.g. behavioral event interviews (BEI), and experience sampling methodology (ESM). I also participated in development work for the department, with particular focus on improving student guidance, and continuous evaluation of students' learning outcomes.

Research Assistant

Helsingin yliopiston ylioppilaskunta

I was hired to conduct an analysis of the effects of administrative structures on student satisfaction at the university of Helsinki. The project aimed to provide recommendations on best practices. The analysis found reliable evidence for maintaining a diffuse student service organization while centralizing financial and research support services.

Consultant

Vihreät De Gröna

I worked on a project for the Greens of Finland doing statistical analysis on a large set of polling data. My particular focus was on a regional analysis of inter-party leanings of potential swing voters, as well as an analysis of the effects of age and party affiliation on the likelihood to change their votes.

Statistical analyst

At the Student Union I was responsible for the educational policy for the 28,000 students at the University of Helsinki. I was an active participant in policy discussions at the University, as well as on the national level. My work included, among other things, preparing statements on legislative proposals together with our policy experts, and independently of them. I also coordinated the actions of our 11 faculty organizations and their advocacy work. My main areas of focus concerned proposed changes to the university charter, the university audit, analyzing the national Bachelors' survey, and the national student intake reform. 
Working at the Student Union I learned a great deal about project management, communication, teamwork, working in politics, and networking. It was an experience I will cherish for a long time.

Executive Board Member

- M.A. (history) with a wide multi-disciplinary understanding through my studies and 8 years of professional experience
- Exceptional analytical and problem solving skills. Strong experience with factorial, multivariate regression, and discourse analyses. Experience with digital marketing, SEM, SEO, and analytics.
- Communications expert with substantial text portfolio, strong experience with strategic planning, and comfortable with speaking to large audiences. 
- Expertise in educational policy, organizational studies and HRM research, economics, and political science, and multi-method research theory. 
- Ability to quickly build on previous skills and adjust to new fields of study.
- Team player, trusted advisor, advocate. Trustee positions at Helsinki university and advocacy groups equivalent to additional three years of work experience. 

Taplio

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Esa T.

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Taplio

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Want to drive more opportunities from LinkedIn?

Esa T.'s Linkedin Analytics