Esin UMUT's Linkedin Analytics

With 25 years of marketing leadership across Türkiye and Azerbaijan, I now serve as a marketing consultant, helping businesses build strategies that drive growth and establish lasting brand recognition. Throughout my career, I’ve always taken a hands-on approach, whether guiding teams or driving strategic decisions. My leadership journey has evolved from finding my authentic leadership, to leading teams with vision, and shaping the future of brands through innovation. As a consultant, I focus on customer insights to craft marketing strategies that empower brands to stand on a solid foundation and rise to shine like gold. My goal is to help companies build strong brand equity that positions them for long-term success. My experience spans both B2C and B2B sectors, where I've led the launch of over 400 products and managed more than 50 brands, driving market share, brand awareness, and revenue growth. I believe in leading by example, fostering an environment where strategic thinking meets hands-on execution. This leadership extends beyond teams to a broader role—guiding brands into the future with innovative strategies that resonate with modern consumers. I also collaborate closely with sales, product development, and customer service teams to create integrated marketing efforts that align with business goals. Clear and transparent communication has always been central to my leadership, ensuring alignment and execution with precision. Now, as a consultant, I continue to mentor and inspire teams while offering businesses the strategic vision and hands-on expertise they need to thrive. Whether it’s brand positioning, digital marketing, or integrated campaigns, my mission is to lead companies to success with strategies that work today and innovate for tomorrow. I’m here on LinkedIn to connect with like-minded professionals and organizations looking for a fresh perspective on marketing and leadership. Reach out if you're ready to take your brand to the next level! Email: [email protected] Competencies: Marketing Strategy, Strategic Planning, Brand Management, Marketing Research, New Product Development, Product Management, Marketing Communication, Consumer Insights and Segmentation, Integrated Marketing, Digital Marketing, Social Media Marketing, Public Relations and Event Management, Data Analysis and Metrics, Profit and Loss Management, Project Management, Budget Management, Communication and Stakeholder Management, Innovation Management