Estelle Andrea

Estelle has created content & copy that lives in: print, editorial & advertorial features, interviews, retail spaces, digital & traditional advertising, & blogs.

Current roles include:
Expert Content Coordinator at IT World Canada
Digital Editor, Copywriter & Account Lead at ThirstyCo Advertising Inc
Content & Copywriting Specialist at Early Riser Studio

Communications + Copywriting Specialist

THE TEN SPOT beauty bar

Manager

Mendocino Clothing

Formally:
Manager in Training, Sherway Gardens & Yorkdale Mall, February 2018 - January 2019
Assistant Manager at M Boutique, West Queen West, October 2017 - January 2018
Keyholder at M Boutique, West Queen West, June 2017 - Sept 2017
Sales Associate at M Boutique & Mendocino, West Queen West, January 2017 - June 2017

Store Manager

Format.com

Lead, develop, & execute marketing communications projects, including email & in-app marketing. 
Work closely with the Design team on Format Voice/ Tone, & copywriting projects. 
Strategically launch & test lead generation projects.

Communications Specialist

Spark Marketing Corporation

Strategic development, operation & optimization of ad campaigns on Facebook, Twitter, and Instagram
Execution of client email marketing campaigns, including creation, development, analytics & reporting
Overseeing of monthly content review & editing of calendars, graphics, blogs, and ads for ~ 20 clients
Execution of client email marketing programs, including eBlasts, newsletters, & automation workflows
Management of 4 department members, client content creation, & social scheduling tools
Collaborate with Directors & Accounts Team on growth strategies & opportunities for client accounts

Promoted from Account Coordinator Position on Account Services Team. 
Account Coordinator responsibilities included: 
Directly managed ~10 client accounts with communications, SEO, & PPC services.
Support the Account Service team with project & account management.
Facilitate monthly progress reports for all client accounts using analytics.
Maintain internal client relationship management system & process organization.

Communications Manager

PURE Energies

Conduct online virtual sales presentations in multiple markets across the US.
Maintain & manage SalesForce pipeline as a customer database to drive sales.
Advocate customer relations for future referral business.

Sales Advisor

ANN INC.

Styling & assisting clients based on event & wardrobe needs.
Visual merchandising team member, assisting in floor moves, merchandising, & display maintenance.
Contribute to daily / monthly store sales goals & standards.
Shift leader to support the management team.

Stylist / Sales Associate

SoFit Mobile Inc.

Responsible for management of: investor relations, press relations, & partnership communications.
Project management of development team.
Copy writing & editing of in-app, web, email & press release content.
Social media content management & execution. 
Planning & execution of marketing calendar.

Associate Marketing Manager

Danier Leather

Directly assisted the senior marketing team, including: the Director of Marketing Communications, the Manager, Integrated Marketing Communications Digital, and the Manager, Advertising, PR and Special Events.
Coordinated all marketing communication programs associated with: media advertising, print production, emails, web content, PR, promotions & special events.
Managed the relationship with PR company Brill Communications to fulfill product requests for media features. 
Managed multiple social media platforms, including content creation & execution.
Managed competitive analysis reporting & presenting to executive team. 
Assisted in the tracking & analyzing of program results, & supported the post evaluation of all programs.
Promoted from Integrated Marketing Communications Intern Program.

Coordinator, Integrated Marketing Communications

Armed with a background in marketing & communications, I am dedicated to delivering inspiring, effective content.  

You will find I am passionate about living creatively, challenging my skills, dreaming & always learning. 

My specialties include: copywriting & editing, brand strategy & development, content curation & management, client relations & social media marketing.

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