Estera Anghelescu, M.B.A.'s Linkedin Analytics

Hi, I'm Estera! With 20+ years of experience and focus on Recruitment & Employer Branding, I'm on a mission to drive organizational growth through innovative strategies, strong team leadership, and a dedicated focus on Diversity, Equity & Inclusion (DEI) initiatives. As a professional who blends Human Resources and Marketing, I've been creating captivating Employer Branding campaigns that resonate with audiences and deliver outstanding ROI. I'm also the proud coordinator of the A.C.C.E.S program, striving to improve the employment and integration of people with disabilities within our organization and the broader labor market. Outside work, I'm passionate about 💐floral arrangements and have a love for 🏸 badminton. My Journey: 🔹 Contributed to my company's exponential growth from 0 to 180+ stores & from 35 to 17,500+ team members; 🔹 Established the Training and afterwards the Employer Branding department; 🔹 Developed the A.C.C.E.S. program for hiring people with disabilities; 🔹 Pioneered Employer Branding activations at major national events; 🔹 Expanded Kaufland into Republic of Moldova; 🔹 Managed Recruitment & Employer Branding at Kaufland Romania and Moldova; 🔹 Developed the company's DEI strategy; 🔹 Appointed VP at the Romanian Diversity Chamber of Commerce. My Achievements: 🔸 Global Employer Brand Leader of The Year 2022 by Kantar; 🔸 The Employer Branding Professional of the Year 2022, 2023 and 2024 in Romania by Evensys; 🔸 Best Human Resources Manager in 2016 by Capital Business Magazine. 🔸 Awards & recognitions for employer branding projects: * Grand Job Experience for Innovation in HR Communication, Best Creative Idea & Best Digital Innovation, Employer Branding & Diversity, Digital Strategies – Gamification; * A.C.C.E.S. Program for Best Diversity & Inclusion Employer Branding Campaign; * Accessibility Hackathon for Tech PR & Communication of Innovation. 🔸 Kaufland Romania: 1st retail Top Employer certified company in Romania (2016) - now for 10 consecutive years in a row and „Elite Shining Star” (2021). My Goals: ▪️ Transform the Romanian job market into a more inclusive space; ▪️ Help my company excel and maintain its market leader position; ▪️ Ensure a positive experience for all our team members; ▪️ Combine creativity with innovation to tackle new challenges; 😄 Never get bored. Embracing my passion for Employer Branding and DEI, I'm dedicated to helping others navigate the complexities of these important areas. If you're looking for guidance, support, or simply a conversation, please don't hesitate to reach out!