Tralalere

A leading EdTech with 20 years experience offering engaging digital learning experiences and education resources for the digital culture.

Université Sorbonne Paris Nord

Masters 2 in Education Sciences, major in Games Studies.

Education Sciences and Game Studies

NFON

Launched the first pan-European B-to-B Cloud-based VoIP SaaS in France

Chief Marketing Officer France

Gender Scan

An international survey on gender balance in Science, Technology, Engineering and Mathematics

Business Development Manager

Mr.Gabriel

A pioneer in smartwatch apps, Mr Gabriel shares your location with your loved ones when needed. 
Defined pivoting options to improve the Product-market fit.

Chief Strategy and Marketing Officer - smartwatch app

Matific.com

A pioneer in EdTech, Matific offers a library of hundreds of math games on apps and browsers. Matific’s primary targets are the districts and schools.
- Launched Matific across 12 countries in EMEA, Americas, Russia, India and Australia.
- Managed Matific’s 15-people Sales and Marketing  teams.
- Led the strategy that in less than 2 years made 45,000 schools adopt Matific worldwide.
- Organized the lobbying and applications that won Matific its BETT and Codie Awards.

Chief Sales & Marketing Officer U.S., EME, BRI and LatAm - EdTech

OpenTrust

IDnomic/DocuSign is one of the world’s leading digital security organizations.
- Oversaw, coached and re-organized a Product and Marketing team of 12 people. 
- Transformed the way OpenTrust was positioned in each market: streamlined the product portfolio, produced the product catalogue and roadmap, rebranded.
- In a few months, transformed the company into a customer-centric organization.
- Successfully launched on the U.S. market. 
- Led the transformations that led OpenTrust to receive its first Product award: the Digital Trust Award from the Fédération Nationale des Tiers de Confiance in 2014.

Strategy and Marketing Consultant - Cybersecurity

Centre de Formation et de Perfectionnement des Journalistes

Taught final year journalist students. Guided and supported them to launch an online media: lequatreheures.com

Digital Product Development and Business Models Teacher

Viadeo

Managed a team of 7 business developers across 4 countries to attract and retain business clients on the Platform. 
-> Successfully launched Viadeo APIs worldwide with a special focus on Europe and the U.S.
-> Coached the team to create value-generating deals with global market leaders and start-ups across various industries: mobile (Nokia, Orange), recruiting (Randstad), media (France24, RFI), advertising (Criteo).

Director Of Dev Platform Business Development - Social network APIs

Orange

Developed strategy and partnering for broadcast mobile TV (Télévision Mobile Personnelle, TMP) 
-> Preserved mobile TV value by persuading the ecosystem to adopt Orange’s recommendations on business models and technical solutions: TV channels, manufacturers, regulators 
-> Contributed to the success of Orange TV channel’s application for TMP frequency at the French media regulation authority (CSA)
- Collaborated with the technical, PR, legal and institutional departments

Initiated, developed and launched new mobile TV services in complex environments 
- Defined and implemented the product vision, strategy, marketing mix and roadmap 
- Collaborated with engineering, design and marketing teams. 
E.g.: launched le mag TV, an application to centralise TV interaction, rated 4.5/5 on Apple app store 

Defined the mobile TV Marketing Strategy for the Group
- Wrote the Marketing and Innovation Plans, and outlined mobile TV roadmaps, carried out a due diligence and opportunity studies. Supported Communication teams for mobile TV services

Represented Orange at the Mobile Media Forum, a think tank and lobbying organization gathering all stakeholders in the mobile media value chain: broadcasters, MNOs, TV channels, regulators, device manufacturers.

Mobile TV Product Manager, Marketing Strategist

Launched the Orange music platform in four countries in collaboration with engineering teams. 
Coordinated local business unit teams. Increased the customer value proposition with mobile-online convergence, reduced content and maintenance costs for the Group.

Digital Music Marketing Strategist

Managed 6 collaborators in the Communication department of the “Home” Division
-> Partnered with majors, independents and artists to obtain 160 M€ worth of media plans
-> Co-managed the organization of European events: 800 000 votes in 4 countries to chose among 40 artists
-> Managed the Group strategy of PR for Products and Events (-> 2005) 6% improvement in press opinion.

Digital Content Partnerships Manager & PR Manager

Defined a procurement strategy for online content for the Group (4 countries). Spend: 23M€. Coordinated a team in four countries. Rationalised choices of suppliers and negotiations focusing on business aspects.

Digital Content Buyer for Europe

Business to Business Value Added Services (2001-2003)
Stabilized number of subscribers, reduced costs and generated additional revenue for the product range

Digital Content, Advertising and e-Commerce (2000-2001)
Defined strategy and marketing mix, partnered with market leaders for portal channels.

Product Manager - Amsterdam, NL

Passion-led executive with multi-disciplinary experience in start ups, hyper growth and traditional companies in Tech and Media (e.g.: Cap Gemini, Orange, EdTech start-up Matific)

Areas of expertise: Innovation, digital content, media, business development, product development, strategic marketing, leadership, consulting, games and play.

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