Kamstrup

PNL responsible for our communications products in the Heat/Cooling division, which is a key enabler for the full divisions revenue.
- Commercially responsible for the largest (xx-xxx mDKK) development project in the division

Commercial Product Manager

Keepit

Responsibilities:
- Product Marketing lead on the flagship product that drove +90% of the sales
- Orchestrating marketing campaigns, executing sales collateral and building the cooperation with Product Management & Sales
- Building a product ROI model and enabling all global sales teams
- Analyst Relations (AR) program, strategy & budget. Working with the CEO and other senior execs. Sales and marketing enablement of AR collateral
- Product marketing lead on persona, blog and webinar strategy and execution

Key Results:
- Orcherestered campaigns contributing to 10% MoM growth in marketing leads
- Gartner recommending our product leading to all top 3 customers
- Project managing Forrester New Wave participation resulting in “Leader” position
- Leading analyst Roundtable events delivering 50% attendee rate above target, up to 5x of top tier attendee target and 9/10 attendee satisfactory rating

Senior Global Product Marketing Manager

Global Product Marketing Manager

Personal

Short consultant project for Matas.dk .

Matas wanted sparring on their product review roadmap and insights on how to utilize user-generated-content best on their website. 

Delivered a presentation to the Head of Digital Sales and Marketing.

Consultant on Product Review strategy

Trustpilot

-- Additional responsibilities post Senior promotion -- 
- Support the launch of new packaging and pricing structure
- Create sales enablement content and drive our Knowledge Management System

Results
- Developing and delivering new tier guides
- Delivering 3 specialist case studies boosting product sales and confidence

Sr. Global Product Marketing Manager

Responsibilities:
- Create product go-to-market strategies, positioning and messaging
- Orchestra product launches from A-Z
- Advice on company go-to-market strategies and initiatives
- Conduct analysis and research on customers and competitors 
- Support product development and product adoption
- Develop reference customers, case studies, sales enablement assets, and thought-leadership content
- Competitor tracking and insights sharing
- Team expert on Google & Product Reviews
- Product champion and assist sales & marketing teams with expert commercial product knowledge

Results
- Multiple successful and timely product launches 
- Revised product GTM strategy resulting in a 92% product adoption and 368% above target
- Conducting a qualitative win/loss analysis which helped improve our win-rate 
- Analysis to support strategic decision-making. Eg. overall company strategy and free product strategy
- Customer education program: Up to 168% increase in feature adoption

Clerk.io

Responsibilities:
- Retain, cross-sell and upsell existing customers

Results
- Delivered a 600% ROI based on upsells, renewals and additionally secured revenue
- Initiated messaging and positioning of a successful new sales pitch

Consulting customer Clerk & eCommerce Specialist

CrossBag

- Product development and design
- Product sourcing, production and manufacture visits in China
- Messaging, positioning and value prop
- Designing and launching webshop

Founder

Responsibilities:
- Retain & upsell existing customers
- Grew from managing the SMB to the Nordic Enterprise segment
- Build customer relationships and increase product adoption

Results
- On +100% of target 21 of 23 months and consistently among the top performers
- Was offered a promotion to Strategic Account Manager before resigning

Customer Succes Manager

Responsibilities:
- Manage reported reviews & email templates
- Investigate and detect fraudulent reviews & accounts
- Answer Quality & Compliance complaint phone calls from businesses

Complaint Agent in Quality and Compliance

Startup Weekend

Ensured the event ran according to plan and coached the participants on the business plan, validation and execution. Also ensured the attendees had the best experience possible.

Organizer and mentor - Feelgood responsible

As an experienced organizer and participant I helped ensuring the event was best possible and did team mentoring on the Saturday as well.

Organizer and team mentor/coach

eTailer Invest ApS

Testing and researching different eCommerce ventures.

CEO and owner

I am a product and product marketing manager with a strong commercial, customer-centric, and collaborative skill- and mindset. 
I have a solid product marketing foundation and experience, and I’m eager to improve and learn new skills.
I thrive in a people-centered, results-driven, and curious culture where work, growth, and laughs are interconnected.

Taplio

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