Photoroom

Creating product-led content on AI-powered image editing for e-commerce.

Content Writer

Smarketers Hub®

- Creating a library of resources (career and marketing-centered)
- Designing and managing community growth
- Building internal systems to enhance team collaboration
- Thinking of all the fun projects I get to tackle in between

Community Lead

Member

Freelance

I'm a content consultant working with brands and individuals on a variety of writing, strategy, and information design projects. Some notable work:
• Photoroom: Creating product-led content on AI-powered image editing for e-commerce.
• Assured Intelligence: Contributing articles at the intersection of technology and psychology in the cybersecurity publication, Assured Intelligence.
• InPharm Magazine: Conceptualized and designed 5 Issues of a health-ed magazine that reached over 500 young professionals across Nigeria. Led a team of 11 editorial contributors and assigned story ideas according to the writer’s interests, talents, and expertise.

Writer. Content Strategist. Information Designer

Naush Labs 

I owned all content efforts at The Naira Haus as its one-person marketing department, drafting original content across all company verticals — Instagram, web copy, blog posts, newsletters. I also developed the brand’s creative voice and created all designs used in blog and Instagram posts. 

As a result, the brand saw organic growth in its product sign-ups from 0 to over 40 within 7 months, growth in Instagram reach from 80 to 20,665 in 8 months, and a 49% average newsletter open rate and 12.3% click rate. 

What I enjoyed most about this role was telling the stories of small and growing businesses through the brand interview series I oversaw. SMEs have a significant impact on Nigeria’s Economy and local business owners are not often highlighted. I loved being able to tell a few of their stories. I also enjoyed providing the audience with useful content about some of the best local brands in Nigeria, to help them make better decisions about shopping locally.

Content Specialist

Research and Content Specialist

ResearcherNG

• Wrote research reports, website copies, Twitter content, newsletters, and weekly data briefs.
• Broke down complex research findings to in-depth visual creatives for Twitter, reaching over 1,400 readers across the company’s digital media platforms.
• Converted research data to actionable insights by writing and editing reports on gender and democratic issues in Nigeria. These reports are being used to shape policies and protect human rights and democratic freedoms in Nigeria.

Research Writer

International Pharmaceutical Federation (FIP)

Held this role while working as a pharmacist.

• Wrote and edited articles, and oversaw team members' submissions, reaching more than 10,000 readers in over 100 countries.
• Collaborated with a team of 5 to develop a campaign for the international day against drug abuse and illicit trafficking. The campaign was aimed at curbing drug abuse and I worked with my team to host a roundtable discussion on The Pharmacist documentary on Netflix, resulting in over 200 audience engagements and 1,644 total campaign views across YouTube and Twitter within the first 5 days of its launch.

Taplio

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Etashe Okpola

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