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Ethan Beute, MBA

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Goals: 👋🏾 To help you communicate, connect, and convert in a more personal and human way ☀️ To wake up every day excited to make things and to make things more effective 👪 To invest in my family 🌳 To be outside 💰 To require less, spend less, and give more 🌎 To leave things better than I found them Specialty Short List: 🔬 Marketing strategist. Messaging specialist. Branding enthusiast. 🎓 Educator - content writer, producer, and editor; speaker and presenter. 📙 Amazon/B&N Bestselling Author - Rehumanize Your Business (Wiley, 2019). 📒 WSJ Bestselling Author - Human-Centered Communication (Fast Company Press, 2021). 🎧 Podcast host - Chief Evangelist and The Customer Experience Podcast. 🎯 Omni-channel campaign builder. Specialty Longer List: Content creation | Collaborative participation | Teaching+training | Listening | Connecting goals to strategies to tactics | Short-form promotional messaging | Speaking (particularly when well-versed and personally passionate about the topic) | Writing (particularly with brevity and clarity) | Quipping | Collecting, arranging, processing and editing words and images | Adobe Creative Cloud - Premiere, AfterEffects, Photoshop | Also, I've run TONS of email marketing to engage, educate, and activate. Brief History: After a year of driving a full-sized school bus to two dozen cities (story in the Experience section of my profile), I spent a dozen years leading marketing teams inside local television stations in Grand Rapids, Chicago, and Colorado Springs. As boredom with the work crept in, I earned an MBA and did project work for a variety of companies to explore interests and identify transferrable skills. In that process, I connected deeply with a bootstrapped software startup, BombBomb. When I joined BombBomb, we had fewer than 10 employees. A dozen years later, we'd seen +2,000% team growth, +32,000% customer growth, and +52,000% revenue growth. Along the way, I helped people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, typed-out messages with simple videos in emails, text messages, LinkedIn messages, Slack messages, and similar. I've sent more than 15,000 video messages myself and co-authored two (and a half) books on the topic. Now, I'm off on a new mission with Follow Up Boss, a truly customer-centric software company, to explore and develop a Team OS framework to start, grow, and optimize a real estate team.

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