Outreach

Helped drive Outreach's evolution from multi-product to platform and led Enterprise marketing to accelerate traction up-market.

• Built the overarching platform narrative - highlighting the differentiated AI capabilities -  and translated into key assets across marketing and sales portfolio 
• Designed a new business case framework to showcase the value of the full platform, led sales enablement, and ran executive workshops
• Pioneered the first industry marketing program by authoring core messaging assets and launching ABM campaigns comprised of outbound sales playbooks, targeted demand gen that leveraged a/b testing, and field events 
• Orchestrated the Enterprise marketing strategy, which engaged c-suite leaders through world-class field events, executive workshops, demos, and targeted thought-leadership

Senior Product Marketing Manager

Concentrix

Concentrix is a cutting-edge management consulting firm focused on business strategy, experience design, and engineering services that improve business performance for over 100 Global Fortune 500 clients. 

I helped lead the GTM strategy and execution of our Digital Sales Transformation practice, where we empowered the world's leading B2B SaaS companies to establish market dominance in a virtual sales paradigm.

GTM Strategy, Manager

• Developed and orchestrated the go-to-market strategy for multiple Fortune 50 SaaS solutions, coordinating Sales, Analyst, Partner, Engineering, Marketing, and Customer Success strategies into a cohesive motion.

• Authored core product marketing materials, including product positioning, field enablement content, and thought-leadership articles.

• Facilitated bi-weekly meetings with 50+ stakeholders to drive GTM alignment, identify friction points, and create accountable action across 4 product families exceeding $100M.

GTM Strategy, Senior Consultant

• Conducted buyer persona and customer journey mapping research to develop a customer acquisition and retention strategy across social, web, events, and display advertising.

GTM Strategy, Consultant

• Overhauled a leading retailer's loyalty program by conducting in-depth customer research and cluster analysis to develop new personas, building robust economic models to determine profitable program features, and facilitating mobile and web product development.

• Developed the member engagement strategy and best practices for the loyalty program’s mobile experience, guiding communication with over 6M members.

Business Analyst

College Pro

• Identified high-propensity market segments and trained a sales team to find and engage target prospects, generating over $100K in quarterly revenue and a 375% increase in average sale size.

• Organized event presence at industry gatherings, driving 40% increase in leads through strategic partnerships.

• Developed core marketing and sales assets (website, campaign materials, pitch books, etc.) and liaised with clients to generate references and testimonials.

• Streamlined operations and logistics to optimize appointment calendars and technician assignment, increasing operating margins by over 30%.

Head of Marketing & Sales

Vix Technology

• Conducted website renovations and authored new content, including four case studies.

• Developed a competitive analysis on domestic and global transportation markets, identified marketing strategies to leverage in global rebranding project.

• Created, distributed, and analyzed market research questionnaire to empower effective content generation in upcoming product launch.

Marketing Analyst

Associated Students of the University of Puget Sound (ASUPS)

Served as the connective tissue between the student body and the array of events and opportunities accessible to them.

• Built social media campaigns and leveraged analytics to drive 20% increase in audience engagement.

• Coordinated marketing operations for over 75 local business sponsorships.

• Produced a video tutorial highlighting key website service features to drive 30% increase in utilization.

Assistant Director of Marketing and Outreach

Nordstrom

Catalyzed a passion for serving the customer and helping people feel good about themselves

Sales Associate

Full-stack product marketer with expertise building strategic narratives and integrated campaigns that inspire people to break the status quo and accelerate their success through innovative technology. Known for being a customer obsessed, data-driven strategist with creative problem-solving skills and a strong toolkit for managing cross-functional teams in fast-paced environments. Passionate about delivering enterprise value through transformative AI solutions.

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