Qualtrics

Lead the GTM for AI and Lifecycle portfolio in the Employee Experience Suite. 

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 9,000 enterprises worldwide, including more than 80 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

Senior Product Marketing Manager

Outreach

Led the narrative transformation from multi-product to AI-platform and orchestrated Enterprise marketing strategy to secure C-Suite deals with Fortune 500 buyers 

• Built the overarching platform narrative - highlighting the differentiated AI capabilities -  and translated into key assets across marketing and sales portfolio 
• Designed a new business case framework to showcase the value of the full platform, led sales enablement, and ran executive workshops
• Pioneered the first industry marketing program by authoring core messaging assets and launching ABM campaigns comprised of outbound sales playbooks, targeted demand gen that leveraged a/b testing, and field events 
• Orchestrated the Enterprise marketing strategy, which engaged c-suite leaders through world-class field events, executive workshops, demos, and targeted thought-leadership

Concentrix

I helped lead the GTM strategy and execution of our Digital Sales Transformation practice, where we empowered the world's leading B2B SaaS companies to establish market dominance in a virtual sales paradigm.

GTM Strategy, Manager

• Developed and orchestrated the go-to-market strategy for multiple Fortune 50 SaaS solutions, coordinating Sales, Analyst, Partner, Engineering, Marketing, and Customer Success strategies into a cohesive motion.

• Authored core product marketing materials, including product positioning, field enablement content, and thought-leadership articles.

• Facilitated bi-weekly meetings with 50+ stakeholders to drive GTM alignment, identify friction points, and create accountable action across 4 product families exceeding $100M.

GTM Strategy, Senior Consultant

• Conducted buyer persona and customer journey mapping research to develop a customer acquisition and retention strategy across social, web, events, and display advertising.

GTM Strategy, Consultant

• Overhauled a leading retailer's loyalty program by conducting in-depth customer research and cluster analysis to develop new personas, building robust economic models to determine profitable program features, and facilitating mobile and web product development.

• Developed the member engagement strategy and best practices for the loyalty program’s mobile experience, guiding communication with over 6M members.

Business Analyst

College Pro

• Identified high-propensity market segments and trained a sales team to find and engage target prospects, generating over $100K in quarterly revenue and a 375% increase in average sale size.

• Organized event presence at industry gatherings, driving 40% increase in leads through strategic partnerships.

• Developed core marketing and sales assets (website, campaign materials, pitch books, etc.) and liaised with clients to generate references and testimonials.

• Streamlined operations and logistics to optimize appointment calendars and technician assignment, increasing operating margins by over 30%.

Head of Marketing & Sales

Vix Technology

• Conducted website renovations and authored new content, including four case studies.

• Developed a competitive analysis on domestic and global transportation markets, identified marketing strategies to leverage in global rebranding project.

• Created, distributed, and analyzed market research questionnaire to empower effective content generation in upcoming product launch.

Marketing Analyst

Associated Students of the University of Puget Sound (ASUPS)

Served as the connective tissue between the student body and the array of events and opportunities accessible to them.

• Built social media campaigns and leveraged analytics to drive 20% increase in audience engagement.

• Coordinated marketing operations for over 75 local business sponsorships.

• Produced a video tutorial highlighting key website service features to drive 30% increase in utilization.

Assistant Director of Marketing and Outreach

Nordstrom

Catalyzed a passion for serving the customer and helping people feel good about themselves

Sales Associate

Full-stack product marketer with nearly a decade of experience building GTM strategies, integrated campaigns, and strategic narratives. Known for being a customer-obsessed, data-driven strategist with creative problem-solving skills and a strong toolkit for managing cross-functional teams in fast-paced environments. Passionate about disrupting the status quo with leading-edge tech & AI.

I've had the privilege to work across industries with the world's top companies, including Microsoft, Adobe, Stripe, T-Mobile, Snowflake, and others. This breadth of experience with GTM organizations has equipped me with a deep understanding of how to reach and delight the enterprise buyer committee through world-class content and experiences.

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