Martyn Etherington's Linkedin Analytics

Chief Marketing Officer | EVP | Chief of Staff | Board Member | Customer/User Experience and Growth Champion | Digital Thought Leader | Forbes Top 50 Marketers | Industry-recognized Chief Marketing Officer with an outstanding record of driving revenue, market share, and brand growth. A transformer who builds world-class global brands; global teams, sales alignment and consistently delivers tangible and measurable results—recognized by The Economist as one of the Top 25 Social Business Leaders, by Forbes as one of the Top 50 marketers, BtoB Magazine as one of the World's Best Marketers, and The Internationalist as one of the top international marketers. Serves as an Advisory board member to the University of Oxford Business School, Wharton Customer Analytics Program, Tech San Diego, San Diego Chamber of Commerce, and SBI Independent Board Member Growth Advisory Council. Core competencies: ► Company-wide Strategy development & deployment ► Cloud/SaaS Enterprise solutions marketing ► Brand proposition development and Branding ► Customer Experience and Advocacy ► UX Human-Centered Design ► Account-Based Marketing ► Strategic alliances ► Product Marketing ► Lean Marketing ► Sale Enablement ► Return on Marketing Investment