Ethesh Prasad's Linkedin Analytics

Over 18 years of leadership roles in Global Marketing and Sales Operations, building and leading the hub of the marketing technology and automation teams where systems, technology, people, processes, metrics and goals are brought into alignment. Deep expertise in B2B marketing, digital marketing and sales processes and technologies, and marketing performance measurement. Proficient at developing long-term operational strategies, working closely with executive-level management in the development of performance goals and long-term operational plans. Passionate to build and develop world-class teams and leaders empowering to deliver the best-in-class solutions to customers and partnering for success. Career Highlights • Implemented systems and processes across global marketing organization to improve efficiency of developing and executing modern marketing campaigns, improving time to market of campaigns and reducing production cost. • Partnered with IT and MarTech teams to select and set up key marketing systems (marketing automation, CRM) used to generate, distribute, and report on pipeline growth. • Evaluated new technologies and add-on applications to improve and optimize marketing team performance. Continuous focus on analyzing, refining, deploying tailored and agile solutions for experimental and highly specialized campaigns. • Devised strategies to ensure growth of programs enterprise-wide, identifying and implementing process improvements that maximized operational efficiency, increased productivity and minimize marketing costs. • Collaborated with global marketing teams, finance, sales operations, partners and vendors across the world to operate modern marketing campaigns from inception to execution to measurement, with appropriate guardrails and systems for approvals. • Project managed multiple projects in a fast-paced, global environment with tight deadlines and shifting priorities, directly and indirectly influencing cross-functional stakeholders at all levels, and making process, program and technology improvements.