Ethesh Prasad's Linkedin Analytics

Over 19 years of leadership roles in Global Marketing and Sales Operations and Analytics, building and leading the hub of the marketing technology and automation teams where systems, technology, people, processes, metrics and goals are brought into alignment. Deep expertise in B2B marketing, digital marketing and sales processes and technologies, and marketing performance measurement. Proficient at developing long-term operational strategies, working closely with executive-level management in the development of performance goals and long-term operational plans. Passionate to build and develop world-class teams and leaders empowering to deliver the best-in-class solutions to customers and partnering for success. Career Highlights ● Led the strategic overhaul of global marketing operations by implementing cutting-edge systems and processes, streamlining campaign development and execution, and driving efficiency gains in time-to-market and production costs. ● Oversaw MarTech teams in strategically choosing and integrating key marketing platforms, like marketing automation and CRM, to optimize pipeline growth tracking, distribution, and reporting functionalities. ● Championed a culture of innovation by continuously evaluating and integrating new technologies and applications, fostering adaptive solutions tailored to the evolving needs of experimental and specialized campaigns. ● Established robust collaborations with global marketing teams, finance, sales operations, and external stakeholders (Engineering, Systems, Data, IT, Legal & Compliance, etc.), ensuring smooth end-to-end implementation of modern marketing campaigns. ● Enhanced Marketing ROI visibility and predictability by establishing a unified source of truth for Marketing teams (attribution models, insights and executive presentations) ● Demonstrated exceptional project management prowess in navigating complex, fast-paced environments, effectively influencing cross-functional stakeholders at all levels to drive process, program, and technology advancements. ● Excelled in talent acquisition, development, and leadership, leveraging innate talent management skills to assemble and mentor diverse global teams, aligning their strengths with company objectives for sustained success.