NeoGrowth Credit Pvt. Ltd.

As a Marketing and PR Manager, I have had several milestones in my role:

Successful Execution of Brand Initiatives:
Spearheaded and successfully executed prominent brand initiatives such as the MSME Festival 2023, showcasing my ability to conceptualize and implement large-scale campaigns.

Key Role in NeoInsight Property:
Played a pivotal role in the success of the NeoInsight property by leading data analysis efforts and contributing to the design strategy. This highlights my expertise in leveraging data for strategic decision-making.

Involvement in Strategic Projects:
-Contributed significantly to strategic projects, including Competition Benchmarking, demonstrating a commitment to staying ahead of industry trends and ensuring the brand remains competitive.
-Took a leadership role in Project Pinnacle, an initiative aimed at developing a comprehensive 5-year roadmap. This showcases my strategic planning abilities and foresight.

Pipeline Identification for Team:
Successfully identified and outlined the pipeline for the team, indicating a proactive approach to project management and resource planning.

Overall, my diverse experience in executing successful campaigns, driving data-driven insights, and contributing to strategic initiatives underscores my capability as a Marketing and PR Manager.

Manager Marketing & PR 

In my role as Assistant Manager, I played a key role in overseeing the company's social media presence, handling vendor relationships, and spearheading the analysis and design of the NeoInsight report. This impactful report garnered recognition from the Prime Minister of India, resulting in widespread visibility and appreciation.

Assistant Manager

As a Management Trainee, I played a pivotal role in driving the success of the MSME Festival 2022, a groundbreaking brand activation campaign that left a lasting impact. Key highlights of my contributions include:

Conceptualization and Execution:
Led the end-to-end conceptualization and execution of the MSME Festival 2022, a dynamic initiative aimed at creating a powerful brand presence.

 Customer Activation:
Successfully activated a staggering 20K+ customers through a series of innovative and targeted initiatives, establishing a strong connection between the brand and its audience.

 Multi-Location Events:
Managed and orchestrated events at three distinct locations, ensuring a seamless and memorable experience for attendees while maximizing the festival's reach.

 Impressive Metrics:
Drove exceptional results with a festival that garnered a reach of 1.8 million and left an indelible mark with 2.4 million impressions, underscoring the campaign's effectiveness.

 Notable Achievements:
Received recognition for outstanding contributions to the festival's success, demonstrating a commitment to excellence and innovation in brand activation.

This experience has equipped me with valuable insights into orchestrating large-scale events, driving customer engagement, and achieving impactful brand exposure.

Management Trainee

Shangrila Corporate Services 

Worked as a digital media intern. My role revolved around designing and looking into the end to end execution of social media calender and designing a newsletter for the company which was to be floated on a daily basis .

Digital Marketing Intern

Jio Creative Labs

Worked as a digital marketing intern under the Digital and Social Media Marketing team.
 Curated show concepts and OTT series plots
 Planned, developed, and executed strategies/campaigns for brands and celebrities.
 Lead a team of interns for various projects
 Worked on LinkedIn strategy for company’s personal profile
 Was awarded LOR for my performance during the internship

Marketing Intern

Olcademy

Transited from the role of a content writer to the role of a team lead. Completed the ideation for a company mascot. Started with campus ambassador campaign designing.  Completed the brand book successfully. Lead other successful campaigns on their social media site. Started working on the insider program for the company.

Marketing Team Lead

I worked at Olcademy as a content writing intern. During this role, I was working on their chatbot, content for social media marketing, brochure for the company, brand book content and also helping in the ideation part of things for there campus ambassador program.

Content Writer

Expertrons

I worked on the content for there different social media sites and other projects. Worked on Entrepreneur In Residence Program. Created content for there different social media handles. Also, I did cold calling for reviews and feedback for there product.

Digital Media Marketing Intern

Unnati - The Knowledge Hub For Civil Aspirants 

1. Was involved in creating engaging, SEO optimized and well informed articles for there wordpress account.
2. Increased there social media engagement rate by providing target audience based content.
3. Increased the overall internal and external engagement rate of the company by being an active part of there social media campaigns.

As a Manager Marketing & PR at NeoGrowth Credit Pvt. Ltd., I lead the strategic planning and execution of marketing and PR campaigns for the company, which provides digital lending solutions for small and medium enterprises (SMEs) in India. I work with a team of creative and talented professionals, and collaborate with external agencies, media partners, and influencers to amplify our brand awareness, customer engagement, and social impact.

I have a passion for digital media and content creation, and I leverage my skills and expertise to craft compelling and relevant stories that showcase the value proposition and success stories of NeoGrowth and its clients. I also monitor and analyze the performance and feedback of our marketing and PR initiatives, and use data-driven insights to optimize and improve our strategies and tactics. I hold an MBA degree from NMIMS Navi Mumbai, where I specialized in marketing and communications, and a BTech degree in Electrical, Electronics and Communications Engineering from SIT Bhubaneswar. I am always eager to learn new skills and explore new opportunities in the dynamic and evolving field of marketing and PR.

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