Sherpa Society - Custom Business Training

Again and again we’ve seen the massive impact the right coach or consultant can have on business results. That’s why we decided to create Sherpa Society and bring together a network of world-class professionals who specialize in topics such as Digital Marketing, eCommerce, Business Transformation, Brand Strategy, and Employer Branding.    

No matter the business challenge, we have the uncompromising desire to help you address it and deliver better results. 

This is our mission. And our Sherpas have the passion, the experience and the will to deliver value and guide you to the top. 

So, let's get connected. And we promise you that this will be the beginning of a beautiful partnership.

Co-Founder & Content Director

BOUSSIAS

Executive Events Producer | Marketing Week

Since September 2017, I've taken on the role of Head of Events for Marketing Week, Greece's long-time premium organizer of conferences and awards. 
Our objective is clear: to provide the means that will help you upgrade your business & succeed. 
So, stay tuned for updates regarding top-notch events. Access to expert knowledge is ante portas!

Head of Marketing Week Conferences and Awards

I was the Project Leader for a number of successful conferences and awards organized by the Marketing Week unit:
- AllThingsFacebook conference
- Social Media Conference'17
- Peak Performance Marketing Awards
- Content Marketing & Native Advertising'17 Conference
- Social Media Awards
- Peak Marketing Conference, in collaboration with Google
- E-volution Awards
- Mobile Engagement Forum'17

Project Leader

Optimization Academy

With Optimization Academy we are on a mission to uncover the hidden secrets to CRO success. 

As Ivan Imhoff, Founder of the Optimization Academy says, "successful conversion optimization is not an art, but a science. It requires an in-depth understanding of human psychology, cognitive principles and scientific methodologies."

That is why we introduced the Academy. In order to empower eCommerce professionals to get the knowledge to design their own solutions & boost their ROI and online sales.

So, if you are interested in seeing your conversion rates go up, feel free to contact me directly and ask for further info about Optimization Academy.

Business Director, Greece

UPGRADE 100

UPGRADE 100 (previously known as iCEEfest) was founded 10 years ago. In 2019, the event gathered more than 4500 people from 20+ countries in the region, whereas it brought together over 150 speakers and an equally large number of companies.  

The festival is structured into several streams of content, focusing on the main categories of the digital world, including Innovation, Creativity, VR & AR, AD tech, eHealth, IoT, Fintech , AI & Robotics. 

https://www.upgrade100.com/

Content Curator

Folli Follie Group

During my 2 year span, I was working closely with internal brand stakeholders and agency partners across the FF Group’s brands global portfolio, in order to develop and lead the implementation of innovative and effective digital media strategies and tactics.

Moreover, among other tasks, I was responsible for...
… spearheading all global digital activations for key product launches & occasions such as Black Friday, Xmas and Singles Day.
… implementing and maintaining an updated editorial calendar for the brand’s websites, newsletters & Social Media channels.
… aligning all internal teams to ensure a world-class standard for FF Group & achieve a consistent brand message across all channels.
… managing the annual budget & the ROI evaluation of each project.

Global Digital Communications Manager

ThinkDigital Group (TDG)

Spearheading the Marketing activities of the ThinkDigital Group of Companies (ThinkDigital, ForestView, ShoppingNetwork & TailWind) across CEE & SE Europe. 

Therefore, in my day-to-day activities I did wear a number of different hats (and this is what made it challenging and interesting): Hats like...

- Trade Marketing: from heading up TDG's newsletters and our presence in various events, to building the marketing strategy behind our services. 

- Social Media Marketing: orchestrating the 4 companies' social media presence on Facebook, Twitter, LinkedIn & Slideshare, making sure we provide our audience with relevant and interesting information. 

- Conference Producer: Helping my colleagues organize popular conferences such as "AllThingsFacebook", taking place once every year in the markets we operate, as well as the annual "ICEEfest" (www.iceefest.com), which every June brings together the industry’s biggest players from across the globe to offer insights and share best practices in areas such as Digital Creativity, Social Media, Mobile, Digital Publishing, eCommerce, Performance Marketing and Entrepreneurship.

International Marketing Manager

Boussias Communications

Producing, in conjunction with my colleagues, a series of yearly Conferences around the topics of Advertising, Marketing & Online Media

*       Athens Creativity Conference '12 (June 11, 2012, www.athenscreativity.gr) With Ali Ali, Adrian Botan, Dave Bedwood, Geoffrey Hantson, Stein Janssen & Enon Landenberg
•       Social Media Conference '12 (April, 27, 2012, www.socialmediaconference.gr)
•	"AllThingsFacebook" (December 2011)
•	9th Marketing Directors Forum (October 2011)
•	Online Marketing Conference "11" (June 2011)
•	Athens Creativity Conference (May 2011) With Mark Bernath, Eric Quennoy, Karpat Polat, Tom Beckman, Yonathan Dominitz, Patrick Collister, Nic Roope et. al. 
•	Social Media Conference (March 2011)
•	8th Marketing Directors Forum (November 2010)
•	10th Online Marketing Conference (June 2010)
•	360 Creativity Forum (May 2010) With Paul Lavoie, Pablo Alzugaray, Steff Geissbuhler, Steve Vranakis, Stefan Schmidt, Julian Boulding, Ronald Wohlman et. al.

Conference Producer

I work as the Online Marketing & Advertising editor for "Marketing Week" magazine, Greece's premier industry publication for Media, Advertising & Marketing, and its daily newsletter sibling "Daily Fax". 
As a correspondent, I have attended:
•	Cannes Advertising Festival in 2006, 2007, 2008, 2010, 2011, 2012
•	Golden Drum Festival in 2009, 2010
•	Eurobest Festival in 2009
•	Tomorrow Awards in 2011

Editor

Euroleague.net

Responsible for writing game reports in English and interviewing coaches &amp; players during European home matches of clubs such as Panathinaikos, Panionios, Aris, Panellinios, Maroussi and Olympiakos.

Athens Correspondent

Athens 2004

Covering the Regattas during the Olympic and Paralympic Games. 
Besides interviewing athletes, I was entrusted with the everyday writing of event reviews, previews and features.

Olympic News Service Flash Quote Reporter

Executive Events Producer, Marketing Week | Co-Founder, Sherpa Society

In another life, I could have been a really successful basketball scout, discovering talented players in street courts around the globe.  

Alas! Instead, I ended up cherry-picking top professionals to speak at the 80+ conferences I've hosted in the past 12 years.   

So, yes, in the end I didn't discover the next Lebron James. However, I am really proud that I've been giving attendees the opportunity to watch and interact with captivating business speakers, many of whom have actually made it to the Marketing Hall of Fame and/or ended up working with me at Sherpa Society (https://getyoursherpa.com).

Apart from scouting for the right speakers and consultants, I occasionally wake up in the middle of the night to watch NBA games & MMA fights, whereas I love analyzing basketball statistics, listening to Bruce Springsteen and going wild over Robert DeNiro's vintage performances.

Taplio

Dannos Tsakalos's Linkedin Analytics

Dannos Tsakalos

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Taplio

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Dannos Tsakalos

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Dannos Tsakalos's Linkedin Analytics