DRUID AI

Growth Marketing Director

DRUID is an AI scale-up founded in 2018 which provides a conversational automation platform for enterprise companies. I was the first marketing FTE to join DRUID.

How I contributed:
- developed and deployed the entire digital marketing infrastructure (new website, social media channels, paid advertising, integrations, and technical configurations), which enabled the collection and increase by 5x in leads through digital channels
- developed the social media strategy, plan, and content, enabling a 4x increase in followers and a 5x increase in reach within the same budget
- created product video content in the early days to support sales outreach and product communication on digital channels
- provided UX/UI and front-end development support to product, pre-sales, and delivery teams
- designed templates for several marketing collaterals (social media items, sales and investor decks, whitepapers, etc.)
- configured and deployed marketing automation platform and CRM; trained internal team to provide support to sales in the lead qualification process
- configured technical platforms for global website delivery (CDN, DNS, etc.)
- coordinated the effort that won DRUID the Startup of the Year at CESA 2019

Marketing Manager

FintechOS

FintechOS is a TaaS platform that enables financial services companies to develop and launch data-driven digital products.

How I contributed:
- audited the digital marketing infrastructure, highlighting changes needed to be deployed for growth
- updated website to promote conversion through CTAs, solved on-page SEO issues, and implemented further optimizations
- deployed digital marketing infrastructure (analytics and paid ads platforms, technical configurations and integrations, etc.)
- developed the social media strategy and created content, enabling a 7-8x increase in reach in just one month
- designed templates for several marketing collaterals (social media assets, case studies, etc.)
- re-built front-end UI (HTML, CSS, JS with GitHub versioning) for main platform use-case demo (customer onboarding)
- provided UX/UI design support to delivery and product teams
- provided support for internal communications
- identified and fixed major security breach in website deployment, spanning several CMS installations, and strengthened security to avoid further issues

Digital Marketing Manager

TotalSoft

TotalSoft is one of the largest business software providers in the CEE, known mainly for their enterprise applications suite - Charisma.

How I contributed:
- rebuilt social media strategy, which enabled a 15x growth in reach, 7x increase in engaged users, 2x increase in followers in just 6 months, all within the same budget
- realigned digital marketing resources to enable a 64% increase of qualified leads
- provided extensive support to the HR team to build and implement employee engagement, social recruiting, and employer branding strategies
- coordinated marketing team through the transition to new management
- provided training and mentoring for internal digital marketing junior team member to progress to specialist
- trained internal designer team member for video content production
- coordinated, developed, and deployed technical solutions for the rebranding of digital assets within the rebranding project
- created video content for promotion (brand video, internship program video, social media content)

Digital Marketing Coordinator

Topchecks Romania

Topchecks is a business intelligence startup that provides automated financial and legal reports on customers, partners and suppliers.

Marketing coordinator / UX specialist

Hello Media

Own agency focused on providing digital marketing and communication services for both B2B and B2C companies.

Partner, Marketing coordinator

Xerox

Best known for their proud history of pioneering research and innovation in computer and printing systems.

Web & Design Specialist

Akela Informatique, MDLB

Web Developer

Senior marketer who speaks everything from copy to code.

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