Eugina Jordan's Linkedin Analytics

I am a builder - whether it’s a company, team, strategy, or culture. As a marketing leader, my technical acumen is a unique addition to any executive team. It enables me to connect the dots across GTM, life cycle management, product roadmap, and sales strategies, evidenced in my efforts that scaled companies for IPOs and acquisitions. I leverage the art of storytelling to articulate the “so what” of a brand story. My outbound marketing expertise spans from vision to execution, including product/market fit, product positioning, messaging, launches, industry thought leadership, buyer personas, competitive analysis, analyst & media relations, channel engagement, & demand generation. I believe in a people-first work culture. The highest performing teams are built from finding the right people, empowering them to perform, and trusting them to own decisions and direction. My ethos is illustrated by my intent to leave situations better than I found them, and I am always looking for ways to create positive change around me. During my time at Parallel Wireless, I started a mentorship program & an initiative to bring more female speakers to telecom panels. I also speak at workshops and industry events, provide mentoring, and published a leadership book I wish I had early in my career: “UNLIMITED: The Seventeen Proven Laws for Success in a Workplace Not Designed for You." Some proud moments from my career include: ● Built brand, GTM, product marketing and marcom strategy for Parallel Wireless. ● Designed, owned, & executed Cisco’s 2012 global rebrand, Tomorrow starts here. ● Positioned Starent for a $2.9B acquisition through a global rebrand & expanded strategic partnership strategy. ● Developed Starent’s IPO communications & promotion strategy, including the execution of NASDAQ opening bell event. ● Earning respect as an industry and female leadership/motivational speaker, authoring 100+ articles and receiving 5 awards to date. I was a founding member of the Boston chapter of CHIEF, an exclusive organization for women in the C-Suite. CHIEF seeks to strengthen leadership, magnify influence, pave the way to bring others, cross-pollinate power across industries, & effect change from the top-down. AREAS OF EXPERTISE Marketing & Go-to-Market Strategy (inception to IPO); Product & Solutions Marketing; Brand Storytelling & Positioning; Board & Stakeholder Relations; Revenue Marketing, ABM, & DG; Product Launches; Partner & Channel Strategy; Sales Enablement; Digital & Social; Press, Investor, Analyst Relations; Field & Event Marketing; Obtaining Patents