Eugina Jordan's Linkedin Analytics

I am a builder—whether it’s a company, team, strategy, or culture. As a marketing leader, my technical acumen, which includes 8 granted patents & 16 pending, is a unique addition to any executive team. It enables me to connect the dots across GTM, life cycle management, product roadmap, & sales strategies, evidenced in my efforts to scale companies for IPOs & acquisitions. I have launched startups and Fortune 500 category brands & created new market category. I have written over 100 articles on telco strategies, 5G & AI/Gen AI. I leverage the art of storytelling to articulate the “so what” of a brand story. My outbound marketing expertise spans from vision to execution, including product/market fit, product positioning, messaging, launches, industry thought leadership, buyer personas, competitive analysis, analyst & media relations, content creation, channel engagement, & demand generation. Some proud moments from my career include: ● Built brand, GTM, product marketing, & marcom strategy; created materials that were downloaded over 1M times for Parallel Wireless. Created a new market category, videos generated over 400K views. ● Designed, owned, & executed Cisco’s 2012 global rebrand, Tomorrow starts here. ● Positioned Starent for a $2.9B acquisition through a global rebrand & expanded partnership strategy. ● Developed Starent’s IPO communications & promotion strategy, including the execution of NASDAQ opening bell event. AREAS OF EXPERTISE Marketing & Go-to-Market Strategy (inception to IPO); Product & Solutions Marketing; Brand Storytelling & Positioning; Board & Stakeholder Relations; Revenue Marketing, ABM, & DG; Product Launches; Partner & Channel Strategy; Sales Enablement; Digital & Social; Press, Investor, Analyst Relations; Field & Event Marketing; Content (white papers, solution overviews, videos, blogs) & syndication. I offer strategic marketing consulting, social and digital strategies, content development, and B2B influencing strategies -- please email eugina.jordan@gmail.com to discuss your needs. I believe in a people-first work culture. I started two mentorship program & an initiative to bring more female speakers to telecom panels. I also speak at workshops and industry events, provide mentoring. My leadership book “UNLIMITED: The Seventeen Proven Laws for Success in a Workplace Not Designed for You." has won three awards for literary excellence and in the leadership category. I offer keynote speaking & workshops on leadership skill development based on my framework. Please email me to learn more eugina.jordan@gmail.com