Rafael (Eun Suk) Gi's Linkedin Analytics

Rafael is a growth and brand professional who has driven over $500 million in revenue during his 12-year career. He excels at combining the craft of brand storytelling with a technical understanding of digital marketing techniques to drive growth for organizations. His curiosity and adaptability across multiple industries and business models give him a unique ability to pattern-match and deliver effective outcomes. Here are some highlights: Go-to-Market / New Product Launch: Launched Spotify in Canada, increasing daily registrations by 21% compared to the previous period. During the campaign, the Spotify app rose to the number one position among music streaming apps across iOS and Android, and the net promoter score increased by 30 points among the brand's monthly active users. Brand Strategy: At Capilano University, decreased customer acquisition costs by 61.8% by creating a performance marketing-focused strategy and redesigning the website to emphasize conversion. This increased domestic student enrollment by 9.98%, reversing three consecutive years of decline by expanding into new markets and defining a differentiated brand position. P&L Management & Leadership: Scaled a growth consultancy from low 7 figures in revenue to high 7 figure revenue run rate within 12 months by updating the sales pitch, recruiting and restructuring the team, and rebuilding services and products. This improved efficacy, client experience, and financial outcomes for clients. Agency Experience: Before moving client-side, Rafael was a brand, growth and strategy leader at top agencies in North America, including Rethink, Anomaly, and Diamond. Notable Clients: eCommerce: Best Buy, Daily Gem, Rove, Flamingo Estate, IKEA, UNIQLO, Ford Invoice2Go, Clearbit, Ancestry, IKEA, Best Buy, Squarespace, Nike, Spotify, MINI Cooper, UNIQLO, Earth’s Own, Shaw, Silk, Bud Light, Budweiser, Converse, Johnny Walker, Shomi, RDIO, League, Moneris, Dairy Farmers of Canada, General Mills, TD Bank, Aphria, Questrade, Hershey, Reese Peanut Butter Cups, Ford, Molson Canadian, McCormicks, A&W, Scott’s, Vancouver Canucks, Top Shop, Lucky Charms, Dairy Farmers of Canada, Ford, Fresh Prep, Grant Me, Gantri, Flamingo Estate, Daily Gem, and Mr. Lube.