Eunice PR

-Working with brands and projects at the intersection of emerging tech + culture to bring their B2B and B2C stories to life through strategic comms, talent relations, partnerships and event production services.

Strategic Communications + Media Consultant

Wachsman

VP-level strategic leadership and account team oversight with a focus on the intersection of culture and Web3

Director (VP)

LA28

Oversee commercial business and partner communications

Communications Manager

Beautycon Media

-Created deck and pitch that led to successful booking of Cardi B for Beautycon NY 19, and programmed engaging Beautycon POP events that drove over 700 attendees over two weekends.
-Booked talent for Festivals, POP, and other events and initiatives.
-Drove talent booking strategy, developed creative programming concepts, managed and tracked deliverables and talent logistics.
-Cultivated relationships with talent agencies, traditional celebrities, influencers, makeup artists, superfans, and consumers.
-Responsible for managing end-to-end execution of creative marketing programs and KPIs involving Talent Relations and see the programs through each strategic planning stage.
-Tracked and Managed project budgets and talent negotiations.
-Prepared executives for speaking engagements and press opportunities.
-Served as key liaison with external public relations agency.

Head of Talent & Communications

PTTOW!

-Identified, secured and executed press, talent, media and cultural partnerships in support of sales and growth goals.
-Set and executed overall PR and media partnership strategy to secure editorial and advertorial coverage, co-branded content series and on-site activations with outlets including TechCrunch, Variety, Mic, The Hollywood Reporter, LA Times and Bloomberg BusinessWeek.
-Secured and managed digital marketing efforts including ad buys, co-marketing campaigns, social media strategy and strategic partnerships for media partners including Billboard, Fast Company, Complex, InsideHook and FLOOD.
-Partnered with cultural communities and organizations including YPO, Quintessentially, Influential, The Battery, The Assemblage, WeWork, The XX Project, etc. to expand community members for influential creators, brands and executives.
-Led strategy and messaging for press, influencer and content opportunities on behalf of attending talent in support of PTTOW!, WORLDZ and their respective projects and/or initiatives.
-Oversaw on-site talent coverage for attending A-list corporate, entertainment and sports talent. 
-Wrote and distributed press and marketing materials including press releases, one sheets, talking points, newsletter copy, etc.
-Provided counsel to CEO/Co-Founder for personal branding, strategy and goals.
-Supervised and managed PR agencies across multiple events.
-Secured on-site logistics and needs for attending media.

Head of PR, Talent Relations and Media Partnerships

Zero Slant

-Oversaw all branding, marketing, growth and PR strategy for Zero Slant, an AI-based content creation company.
-Advised on and provided direction and refinement of initial brand pitch and messaging, contributing to the securement of funding.
-Helped pivot company’s product and re-brand. Led user and market research to better understand company’s core strengths, and held sole responsibility of creating the new brand name, slogans and messaging.
-Developed voice of co-founder's weekly YouTube videos and Medium blog posts, resulting in placement in outlets including Complex, The Startup and Art + Marketing and building co-founder’s personal brand to become a thought leader in the tech space.
-Managed all aspects of social media including messaging, creative and ads, resulting in an average 636% month-over month growth in impressions from January 2016 to present.
-Guided technology team in creation of customer acquisition backend products, which led to the securement of new weekly beta users for both iOS and Android apps.
-Analyzed app and website usage data to better understand our users and strategically drive more views and reach larger audiences.
-Established strategic partnerships to increase brand exposure through avenues such as sponsored events and co-founder speaking engagements.
-Led outreach to 70+ media markets for business development opportunities, resulting in the securement of multiple broadcast industry users.
-Launched publicity stunts timed to current events to increase brand exposure, including a Facebook video for Momunt that received tens of thousands of views and continues to generate views.
-Led all strategy and created copy for digital marketing efforts, including blogs and newsletters targeting current and prospective subscribers and users.
-Created marketing materials for consumer and partnership outreach.
-Oversaw appearances and scheduling at tech conferences and festivals.
-Provided UX and UI design direction for iOS app and website.

CMO & Co-Founder

Disney ABC Television Group

-Managed all local, national and global communications for Radio Disney on initiatives, event series and programs.
-Developed the communication strategy and press campaign for the Radio Disney Music Awards, partnering with internal stakeholders to help successfully launch the Radio Disney Music Awards in 2013, which resulted in the show airing on Disney Channel in its second year and becoming the most-watched music awards show of the year by kids and tweens.
-Advised on regional press strategy and provide on-site event support for Disney Channel and Disney XD programs, including the series launch of "Star Wars Rebels" and the premiere of "Teen Beach Movie."
-Worked with recording artists and their teams to elevate their involvement in Radio Disney programs (NBT [Next Big Thing], in-studio appearances, concert events, on-site appearances, etc.) to help increase consumer and trade awareness.
-Generated and distributed press releases, media alerts, news items, statements and other various media collateral and consumer-facing materials.
-Provided on-brand messaging and talking points to key executives and talent to ensure consistent and effective storytelling.
-Served as liaison and spokesperson to media, as well as to external and internal partners.

Publicist & Media Relations Lead

Stan Rosenfield & Associates

-Clients included Helen Mirren, Danny DeVito, Morgan Freeman, Kaitlin Olson, Ty Pennington, Rhea Perlman, Rob Schneider, Brandon T Jackson and Bob Greene.
-Secured major coverage for clients in top traditional and online media through front-page and feature story placements.
-Wrote and edited news releases, media advisories, client bios and news announcements to secure both advance and day-of press for client projects and appearances.
-Developed media strategies and created tailored pitches to increase and enhance client visibility in specialty markets and demographics (ie., health and lifestyle, sports, ethnic groups) through niche publications and broadcast media.
-Utilized media research programs such as Cision Mediasource and Quantcast to better analyze and identify appropriate outlets.
-Successfully secured multi-platform press in domestic and international markets in support of a client’s 50+ stop comedy tour, resulting in increases in ticket sales and multiple venue sellouts.
-Shared responsibility for the launch of consumer products and brands by providing PR and media support
-Managed and coordinated domestic and international press between clients and studios for television and film releases.
-Planned and coordinated screening and reception for an award-winning film and book release.
-Integrated with senior members of firm on awards campaigns for top-level celebrity and lifestyle clients.

Publicist

FreeFashionInternships.com

-Increased site visibility in Los Angeles through online outreach to companies with potential internship opportunities, resulting in site becoming the #1 hit on Google search for fashion internships.
-Edited and created all internship listings based in Greater Los Angeles.
-Established relationships and increased engagement with fashion-related companies in Greater Los Angeles to secure internship and job opportunities.

Editor

Creative Magazine

-Largest student-run campus arts magazine.
-Managed all marketing, production, creative and financial aspects of publication. Doubled annual circulation during tenure through increased student awareness and streamlining of production costs.

Editor-in-Chief

I help brands and projects at the intersection of emerging tech and culture bring their B2B & B2C stories to life. With over 15 years of experience in strategic communications, marketing, talent relations, and event production, I have a proven track record of leveraging my creative storytelling, agile problem-solving and data-driven approach to deliver impactful and innovative campaigns across diverse fields and industries. My mission is to nurture client relationships, drive brand awareness and create value for the companies and communities I serve.

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