Evangeline G.'s Linkedin Analytics

3 Ways to Think About Lifecycle Marketing, Why 7-Figure Businesses Can’t Thrive Without It, and How to Set Up Your Lifecycle Marketing Program 1. Customer acquisition costs continue to rise, and lifecycle marketing is vital to reducing CAC over time, paving the way for more significant investment in top-of-funnel initiatives. 2. Lifecycle marketing is the number one channel, bar none, to communicate to your prospects and customers at every step of their journey with your brand. 3. Lifecycle marketing is the most powerful long-term lever to drive revenue on demand. Let’s dive into the mechanisms you need to set up a foundational lifecycle marketing program. - Drive your audience to your free opt-in form. - Send a Welcome Email upon immediate sign-up. - Nurture your opt-ins with a high-value, targeted educational email course, a series of 5-7 emails that fulfills the promise you made on your opt-in form. - Promote your paid offer in any of these ways—they all work. -- Throughout the course -- At the end of the course -- An email campaign sent after the course - Once they become a paying customer, send a customer onboarding email or series. - Message them throughout their journey as a customer of your brand. -- Announcements, updates -- Transactional -- Newsletter -- Additional educational email series -- Increase transaction frequency and AOV: next purchase, subscriptions, loyalty, promotions, etc. - As they start to disengage with your brand -- Send them win-back communications. - Sunset process -- Keep your contact database healthy by filtering out email addresses that are disengaged. Have any questions about this process? Send me a message. --- I enjoy writing, whether that's conversion-focused copywriting, ghostwriting, or participating in the creator economy. Here are the topics I am currently writing about: -Digital Marketing (demand gen, lead generation, optimization, conversion, content marketing, copywriting, email & CRM & lifecycle marketing, MarTech) - Sales outreach - E-commerce, SaaS, Subscriptions - Productivity - Holistic health, fitness, and wellness