Evan Hughes's Linkedin Analytics

Serving tables to pay for college taught me a lot—how to read people, figure out what they need, and bring some order to the chaos. That curiosity naturally pulled me toward marketing, where it all clicked. After college, I taught myself paid search (Google Adwords for the OG folks) on YouTube and landed my first marketing job with Walgreens. From there, I moved into sales at Microsoft, then strategy at AWS. Now, I help B2B SaaS companies scale by focusing on what actually drives impact. Here’s how I apply that focus in marketing: Building demand strategies that resonate with real customers and drive measurable results. Optimizing onboarding and conversion funnels to make them seamless and effective. Analyzing full-funnel revenue data to uncover what’s working (and what’s not). Creating clear, scalable roadmaps that help teams grow efficiently without adding complexity. Outside of work? You’ll probably find me sipping bourbon, soaking up some sunshine, and spending time with my favorite people. Simple moments, but they’re what fuel the bigger picture.