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Evan Hughes

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I am a hands-on marketing advisor to CMOs in high-growth B2B enterprises, assisting in strategizing, resetting, and executing modern GTM and demand generation playbooks. So far, I’ve worked with over 40 B2B SaaS companies, guiding the transition from a lead generation focus (MQLs) to becoming high-performing demand generation (revenue) organizations. But I didn’t get here overnight… Have you ever reached a point where you knew it was time for a change? That's exactly where I found myself after 9 years of working in various sales, marketing, and leadership roles within the stable environment. From e-commerce to —> SaaS. So, in 2020, I took a leap of faith and left a stable job to help SaaS startups build demand and grow revenue — right as the world paused. Since then, I've advised growth strategies for B2B/B2C SaaS companies from seed to series C and beyond, focused on demand creation and demand capture strategies. It's become a passion. To help businesses improve their marketing, drive organizational efficiencies, and maximize revenue. Is it easy? Hell no. But is it fun? Absolutely! I can't wait to see where the next few years take me and how many more companies I can help. If interested in chatting shoot me a DM! - - - - - - - - - - - - - - - - - - - - - What 𝗿𝗲𝗮𝗹𝗹𝘆 energizes me: → Designing GTM strategies & demand gen programs. → Developing processes to enable quick onboarding. → Conducting full funnel revenue analysis for planning. → identifying solutions to maximize inbound growth. → Defining/forecasting goals and revenue targets. → Creating clarity & structure in complex environments. → Full funnel optimizations and inbound buying analysis. → Challenging the status quo to drive improved results. → Having fun and enjoying a good laugh with my team. Outside of work, I enjoy soaking up the sunshine, and sunsets, sipping bourbon, laughing until it hurts and cherishing important moments with friends and family.

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