Grow Rogue

Founder & Principal Consultant

Pendo.io

Senior Manager, Marketing Operations

Siemplify (Now Part of Google Cloud)

*Managed multi-touch attribution model in Bizible through UTM tagging schema and custom channel / program statuses in Marketo - reporting influenced go / no-go decisions at board level

*Created a Center of Excellence model to centralize control of Marketo campaign operations, including documentation, training and tokenized templates for demand generation and field marketing teams

*Managed privacy and consent to marketing framework that captured consent touchpoints, consent updates and privacy preferences for both Marketo and Salesforce platforms

*Responsible for vendor selection and platform implementation of our inaugural 2,000+ person virtual event “SOCstock,” including day of operations. First-time event resulted in $1.5mm+ in active pipeline

*Moved team away from ad-hoc email launches to a modular master email template capturing all use cases, centralizing control of expected behavior and consistent brand experience

*Managed the technical relationship between sales and marketing, monitoring and diagnosing issues around lead scoring, lead handoff, stage transition and Marketo / Salesforce sync

Marketing Operations Manager

* Managed all operational aspects of email marketing strategy across the organization, sending over 1mm emails per year across a prospect database of 70,000+ - with delivery rates over 99%, average open rates of 31% and click rates of 6.5%.

* Created lifecycle processing operational program to centralize all processing of new records entering Marketo. Included lifecycle stage transitions and timestamping, behavioral and demographic lead scoring, routing to appropriate nurture programs based on industry, job title and seniority level and automated notifications to the sales team as leads were qualified to sales-ready.

* Architected a database cleanup campaign that brought our Marketo database from 60% marketable to 93% marketable, with automated smart campaigns maintaining database cleanliness on a weekly basis.

* Retooled FMI’s executive training program outbound marketing strategy to include Marketo nurture programs, outreach templates for sales team members in Salesforce and behavioral-based discounting. Efforts led to 19% gross revenue increase in FY 2018 - FY 2019, an increase of $1.07 million through Q3 2019.

Director of Marketing Operations and Sales Enablement

* Led re-implementation of Marketo marketing automation platform after a failed launch in 2016 - built the system from the ground up as the sole administrator and super user.

* Created service-level agreements between marketing and internal stakeholders, streamlining campaign creation through clear documentation, tokenized program templates and standardized reporting deliverables.

* Created cloneable, fully tokenized program templates for email blasts, nurture programs, live events, web content and webinars. Time to complete campaign deliverables was reduced from 4 hours on average to 45 minutes on average.

* Email deliverability percentages across all business units increased from an average of 85% in 2017 to 99% in 2018 through implementation of suppression lists, inactivity filters and segmentation of invalid records in Marketo.

Digital Marketing Manager

FoodLogiQ

* Led HubSpot marketing automation platform expansion upon my hiring, providing strategic oversight and execution of email marketing, content marketing, landing page optimization and conversion funnels.

* Redesigns of landing page templates and implementation of new conversion-focused copy led to gated content conversion rates between 20-40% and demo request conversion rates of 5-7% - beating B2B SaaS industry benchmarks.

* Led integration of HubSpot and Salesforce platforms, managing sales enablement process creation, documentation and training. Created geographic lead assignment flow, first-touch attribution modeling and executive reports and dashboards in Salesforce informed by HubSpot data.

Online Marketing & Lead Generation Specialist

Cree

* Led Pardot marketing automation platform implementation across 3 business units as the lead administrator in corporate marketing leadership. Led requirements gathering for each business unit, managed custom Pardot and Salesforce integration implementations by business unit and created user roles and hierarchies to maintain data integrity and siloed record controls.

* Managed 60,000+ records across all business units, supervising master email and landing page program template creation, branding requirements, international privacy regulations consideration and executive reporting and dashboards.

* Managed vendor relationship for agency-of-record for Google Ads across business units, providing oversight of ad copy, landing page design and copy and A/B and multivariate testing efforts. Delivered cost-per-click and budget reporting to corporate leadership.

Online Marketing Specialist | Corporate Marketing

* Helped commercial lighting executives select Pardot marketing automation platform through internal requirements gathering, feature comparison and project management of platform migration timelines. 

* Generated more than 800 qualified sales leads by refining inbound lead capture methods and email nurture funnels, resulting in $55 million in commercial sales opportunities. 

* Optimized 300+ pages of new Cree Lighting website including title tags, meta descriptions, keyword targeting and information architecture. Efforts resulted in 75% of keyword targets reaching page 1 of Google search results within the year, with an increase in organic search traffic of 44%.

Online Marketing Specialist | Lighting Marketing

TriMark Digital

* Supervised all aspects of client Google Analytics implementations, including custom reporting dashboards and reports, custom event tracking, Google AdWords implementations and identifying business KPIs with clients. 

* Worked as SEO consultant, overseeing on-page and off-page optimization strategies

* Ran TriMark company blog and editorial calendar, writing or editing two blog posts a week as well as creating promotional plans around outreach and link building.

* Lead monthly email marketing efforts for TriMark’s largest client, segmented into four lists with custom UTM parameter tracking, unique content served by buyer persona and monthly closed-loop reporting to increase open and click-through rates.

Search Marketing Strategist

Dae Dong Taxation High School

Native English Teacher

Mini Hostels

Staff Writer & Social Media Coordinator

Networlding

Internet Marketing Intern

❌ Stop letting your broken operations stall your revenue growth!

🚀 Your team needs repeatable, scalable frameworks in marketing operations that nail your growth targets.

I help marketing and operations leaders fix their broken ops and set up a solid foundation that you can easily maintain and scale.

If you’re leading a marketing team that is locked in but doesn’t have anyone with an operations background or they’re just junior, I can relate!

I’ve been there, and it’s awful feeling to see your hard work run smack into a wall of operational log jams.

I built B2B Tech marketing operations functions from the ground up for over a decade before becoming a consultant - clearing the exact log jams you’re experiencing today.

Since becoming a consultant, I’ve been able to:
✅ Build revenue attribution models that the C-suite and board actually trust for planning
✅ Define process for sales/marketing handoffs with clear SLAs and accountability
✅ Create lead scoring frameworks that align with buyer behavior and sales team feedback
✅ Report on which marketing channels drive qualified opportunities (not just MQLs)
✅ Automate nurture workflows that move prospects through stages without constant manual intervention
✅ Create campaign operations frameworks for marketing teams to ship campaigns faster, with less errors
✅ Create stable, dependable integrations between your MAP, CRM, and other key marketing tools
✅ Properly structure data taxonomies across marketing and sales systems for accurate attribution
✅ Clean up fragmented databases with enriched account and contact data mapped to your ICP

Clients come to me with a very specific goal:

Unlock revenue growth through foundational, scalable marketing operations 💸

But they're usually running into the following problems:
❌ Struggle to prove marketing's impact on revenue to board/executives
❌ Difficulty planning resource allocation based on channel performance
❌ No trusted source of truth for marketing performance
❌ Messy, duplicate-filled database with incomplete/outdated information
❌ Inability to effectively segment and target ideal customers
❌ Manual, time-consuming handoffs between marketing and sales
❌ Leads get stuck or lost between systems and teams
❌ Lack of agreed-upon SLAs and accountability
❌ Marketing and sales systems don't talk to each other properly
❌ Basic integrations don't work or frequently break

If this resonates with you? I'm here to help you out 👋🏻

Let's talk!

Most MOps conferences feel like vendor pitch-fests disguised as "learning."

You sit through session after session where the presenter just happens to work for the platform they're demoing. The "best practices" are really just their product's features. And the networking? It's mostly booth reps trying to be suble as they sneak a peek at your badge to see if you're worth a conversation / BANT er.

MOps-Apalooza 2025 was the opposite of that.

Here's why I dig it so much, and why I'm putting my hand up to force Mike Rizzo to do another one down the line:

> It was tech-agnostic. 
No one pitched their tool. Instead, I learned frameworks I can apply at Grow Rogue regardless of our stack. This matters because we're dealing with the reality most MOps pros face: legacy systems, budget constraints, and platforms we didn't choose.

> The speakers were practitioners, not vendors. 
These were people in the trenches who've actually untangled a spaghetti Marketo instance, built seamless lead handoffs, or rebuilt a marketing automation stack from scratch. They shared what worked (and what spectacularly failed).

> The sessions were tactical, not theoretical. 
Workshops like Ian's Revenue Architecture Blueprint or Bryan and Danielle's HubSpot reporting deep dive just inspire me to git gud - they gave me playbooks I'm already implementing this week at Grow Rogue.

> The real magic happened between sessions. 
Sure, the workshops and sessions were incredible. But the hallway conversations, the Slack introductions, and the "we should partner on that" moments over coffee (or margs)? That's where I got my best ROI.

MOps professionals are often the only person in their role at their company.

You're solving problems in a vacuum, wondering if you're the only one dealing with data chaos or impossible stakeholder expectations.

MOps-Apalooza is a great reminder that we can do some dope shit. Even (and especially!) in the age of AI and crazy tools coming out every 5 minutes.

The need for a steady, strategic hand at the tiller ain't going away any time soon.

What a fun week!

Evan Kubitschek 🥋

Talks about #revenueoperations and #marketingoperations

When it comes to Community and Marketing Ops, I'm your huckleberry. Community-led founder and CEO of MarketingOps.com and MO Pros® -- where 20K+ Marketing Operations Professionals engage and learn weekly.

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