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I work in cultural physics. Not theory. Not metaphor. Mechanics. I study how perception moves—how it’s shaped by media, pressure, and timing—and how those forces align or misalign people across teams, markets, publics, and institutions. I care about how energy travels through systems. How narrative becomes infrastructure. How attention becomes leverage. For almost two decades, I’ve built strategies that don’t just convert—they reorganize force. They shift cultural temperature, reset alignment, and build structural momentum around the futures that companies, leaders, and nations are trying to reach. SEEQER is my cultural intelligence firm. We’re based out of WAVI, a cultural studio in San Francisco, but our work moves across sectors. We build, research, and license real-time intelligence systems that track how culture behaves under pressure. We map volatility, read signal behavior, and diagnose how narrative force reshapes perception—through media, leadership, internal culture, and entire market categories. If perception is the battlefield, we build the radar. Our clients are leaders under tension: founders scaling past $250M, brands in market reset, public-facing executives navigating narrative fracture, and civic institutions on the edge of collapse. They don’t come to us for content. They come for alignment under fire—for narrative clarity, field calibration, and strategy that moves with charge through noise. That’s what we do. We design strategy as force. Sometimes that looks like executive alignment. Sometimes brand repositioning. Sometimes cultural rewiring. Sometimes helping an institution recover its signal. Whether we’re supporting a founder mid-acquisition, advising a strategist on perception drift, or designing the scaffolding for a new narrative to hold—we’re working from the same principle: perception is a time-based material. Too early and it misses. Too late and it fractures. In phase, it shifts everything. I’ve worked across tech, media, public affairs, and culture—partnering with leaders inside Apple, Adidas, and ServiceNow, and advising multinational firms and civic actors under pressure. But I don’t measure value by pedigree. I measure it by movement—by what changes in the system, and who has to reorient when the signal hits. We don’t build decks for optics. We build frameworks for movement. If you’re leading something real—and it’s already carrying weight—we’ll meet you in the pressure.
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