Eve Chen, MBA, BB (陳若平)'s Linkedin Analytics

Eve is a serial entrepreneur, veteran revenue marketer, and business advisor with over 25 years of B2B & B2C experience globally and held leadership positions with a number of multinational corporations across the Asia Pac and North America regions. Eve is a pioneer in martech adoption in Australia and developed the Revenue Generation Value Chain™️ and Maturity Framework in 2015 as she saw a lack of readiness from companies to maximize the value of digital solutions and heads up a revenue marketing agency, The Growth Engine, that dedicates to help businesses of all sizes to accelerate their revenue growth. Eve has extensive experience from multinationals, government agencies, and private consulting in a wide range of industries, resulting in best-in-class programs, strategies, tactics, and measurable outcomes. Eve is experienced in identifying market opportunities, developing win-win relationships, and accountable demand generation & lead nurturing and sales enablement programs driving revenue growth & profitable results. Eve has track records in devising revenue-focused strategies throughout the Asia & Pacific regions and executing ROI-driven programs that exceeded expectations while reducing costs, significantly improving existing procedures and processes. Her strengths in developing and driving a high-performance team; designing operational models and processes to achieve optimal effectiveness and efficiency; and implementing the latest smart technologies are key factors contributing to her past success in driving business results. Eve has extensive experience in deploying offshoring strategies for a complex corporate environment, designing processes, deploying systems, hiring people, and creating a culture to achieve business outcomes. Eve's current goals focus on helping businesses of all sizes solve their growth challenges. Specialties: • Business strategy, planning & execution • Sales lead / acquisition strategies & execution • Account Based Marketing • Inside sales management and campaign execution • Digital marketing strategies, execution & analytics • Budget management & optimisation • Asia Pacific market entry strategies • Branding & value proposition development • Salesforce & marketing automation • Front line management • Process development & improvement • Team coaching & mentoring