Jane Kubryak's Linkedin Analytics

Product marketing manager and strategist bringing product insights and building early stage ventures and scaling solutions for corporates and startups. Below is my approach to ideation and building projects in 5 steps, with brief examples from my past experiences: 1. As a trendwatcher I start with a bigger perspective, moving from scenarios of the future to commercialization potential and go-to-market. And among my startup co-founders I’m known for bringing creative solutions to the table! 2. I research the market for 2 things: competitive landscape, and user preferences, to evaluate the commercial potential, user scenarios, and go-to-market strategy. I’ve done this as a cofounder of APPE (social media startup). I’ve brought a clear positioning, user segment and strategic partnership concept to a social media, which started from a mere ‘Insta substitute’ idea. 3. As a product manager I generate and test product hypotheses from my research. At VK Group I’ve started a new team to build a consistent process of turning trends into business opportunities. With both VK Group and APPE teams I’ve generated and tested tens of product hypotheses (sometimes per week!). 4. As an ex-Bain consultant I always use a highly numerical and structured approach. This helps me prioritize initiatives, assign metrics and build concise models of expected returns on investments. At Bain I gained experience of building quantitative and process models of things as huge as COVID impact on the entire global travel industry. 5. My corporate finance experience was a perfect school of communication and management of complex projects! I’ve worked on budget approvals, C-level buy-in of the initiatives, and investor communications - making sure that my initiative gets executed.