Mediaspace.global

Mediaspace.global is on the mission to break the fragmented, local, and elitist information and business bubbles in the media industry and help professionals interact globally to stay ahead of the market and find new opportunities. It's especially important these years when fundamental changes happen.

Mediaspace.global is a vertical social platform for the media & ad industry, awarded 
- 'Most Engaging Tech and Media Sector Networking Platform' by SME News' British Made Awards in 2023. 
- In Jan 2024 we won the Media Innovator Award for 'Best B2B Social Media Platform Innovation 2023 - UK'.

Mission:
T​o build engaging professional relationships and stay ahead of the curve in our ever-changing industry at the intersection of media, marketing, tech and regulation globally primarily via the digital space, and have fun and more social media visibility while doing it.

Vision:
Mediaspace.global, with the Leadership Club at its core, is an exclusive and super-influential global ecosystem of ambitious media, marketing, tech and regulatory leaders, experts and changemakers where many aspire to belong to, while a significant and profitable business.  

Purpose:
Mediaspace.global exists to break professional bubbles and create new conversations among media, marketing, tech and regulatory professionals so they can find new approaches, solutions and business opportunities to thrive on individual, company and industry levels.

Global Chief Revenue Officer (CRO) and Advisor

Forbes Technology Council

Official Member

No Fluff Advisory

Provide strategic executive advisory and support to adtech / martech / data vendors, across four major dimensions:

- International market entry (GTM, Operations and Strategy)
- Global business development
- Monetization strategy
- Organizational design

Focusing on rapid worldwide growth and expansion strategies

Co-founder & CEO

Verve Group

(a) Own P&L across Verve's portfolio: Verve DSP (Platform 161), Match2One and Moments.AI (formerly Beemray)
(b) Own Product Road-map worldwide 
(c) Own GTM (Go to Market) strategy in defined regions and thought leadership worldwide

EVP, GM - International Growth

Hearts & Science

Evgeny is passionate about stepping into the unknown and supporting self-discovery in himself and others. Every day he comes to work fueled with a love of people and data, ready to solve marketing problems from a holistic perspective. He is currently working to develop scalable, data & tech and analytical capabilities and does so through a customer-centric lens of reciprocity and empathy.

Evgeny has more than twenty years of media advertising, programmatic, and advertising technology experience. He has had exposure to both the buy and sell sides in his senior positions at large data publishers like News Corp and Ninemsn, while his career has spanned locations across APAC, EMEA and LATAM, and gives him a global perspective in his work.

Executive Managing Director

Sabbatical Career Break

Mindfullness Break

Lotame

- Managing Global Data Solutions business across both buy and sell sides
- Data P&L Management across APAC, EMEA, LATAM and Americas 
- Scaling Lotame Data Exchange (LDX) via Data Acquisition deals and Strategic Partnerships
- Changing the world of Data across entire supply chain
- Formulating Supply Strategy and powering Data Intelligence for data buyers
- Being part of Data Maturity and Quality Initiatives at IAB
- Data Privacy, Compliance and Governance advocate

Executive Vice President (EVP), Global Data Solutions

Lotame is a data solutions company that helps customers maximize the value of their data at every touchpoint. Our unique combination of people and flexible technology empowers publishers, marketers and agencies worldwide to collect, manage and activate audience data across channels and devices in real time. We help publishers unlock data to find new customers, increase engagement and grow revenue. We enable marketers and agencies to build stronger connections with consumers, increase brand loyalty and decrease wasted ad spend. Our flexible and personalized approach to data success, offering end-to-end support from strategy to execution, turns data into actionable insights and positive ROI for companies like Bloomberg, IBM, OMG Worldwide, and more. Lotame has offices across North America, Europe and Asia Pacific.

Global Vice President (GVP), Data Solutions

Regional Vice President (RVP), Data Solutions (Asia-Pacific)

Senior Director of Data Solutions (Asia-Pacific)

Senior Director of Market Solutions (Asia-Pacific)

Lotame is a global marketing technology company that through its leading Data Management Platform (DMP), helps publishers, advertisers and agencies navigate the growing challenge around managing audience data.

Director of Platform Solutions (Asia-Pacific)

The IAB Data Center of Excellence is an independently funded and staffed unit within IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry. The Data Center’s mission is to help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer protection.

Board Member - Data Center of Excellence

AdTech Meetup

​Our Mission: ​T​o build awesome relationships, discuss great ideas, and educate the local AdTech community​,​ and have fun while doing it.

Co Founder APAC (Australia, Singapore & Hong Kong)

IAB Singapore

Manage a committee of industry leaders from from across the SEA region, with a view to creating a clear and measurable framework by which the interactive advertising industry can operate and grow its business across AdTech & MarTech universes.

Co Chairman - Marketing & Ad Technology

New York based, internationally accomplished global media executive with over twenty five years of experience spanned across APAC, LATAM, MENA, EMEA and Americas. Focusing on building teams, products (SAAS · DAAS · IAAS · PAAS) and technology that unlocks growth ranging from start-ups to large enterprise businesses. Acting as the highest point of knowledge and stewardship for the client’s point of view on marketing technology products, services, and data solutions. Worked on sell side, buy side, media agency, and various vendors (tech and data) world-wide.

Evgeny has written articles for the following publications: AdNews, Advertising Week, ANA, Campaign Asia, DMEXCO, Exchange Wire, Forbes, Media Post, Media Makers Meet (M3X), The Drum and Performance Marketing World (PMW)

Thought Leadership: https://t.ly/5Rlzs
Blog: https://medium.com/@Ev.Popov/
Library: https://EvPopov.substack.com/
Forbes: https://www.forbes.com/sites/forbestechcouncil/people/evgenypopov/
Twitter/X: https://x.com/Ev__Popov

STRENGTHS 
▪ Strong operations, product, and technology background
▪ Ability to architect scalable data and technology products and services
▪ Ability to expand and develop on data and technology vision, innovation, and growth strategy
▪ Creating efficiency and automation at every touch point
▪ Agent for worldwide organizational design (leading high-performance global teams)
▪ Ability to effectively work through a customer-centric lens of reciprocity and empathy
▪ Authentic and ambidextrous leadership style with self-awareness and compassion to others

We’re growing the Enterprise Solutions team at Samba TV.Three senior roles are open now:

 • Director, Customer Success
 • Senior Sales Engineer
 • Senior Director, Sales Engineering

Why join:

 • Work at the edge of CTV, data, and AI.
 • Partner with top brands and platforms.
 • Ship impact across identity, measurement, and activation.

What you’ll do:

 • Solve hard client problems.
 • Turn signals into clear outcomes.
 • Build repeatable playbooks with Sales, Product, and CS.

You are:

 • Client-first. Builder mindset.
 • Fluent in business and ad tv tech.
 • Strong communicator. Action oriented.

Interested? Job post links are in comments below!

Aden Zaman Ashwin Navin Ciarli Bolden Andrew Havens Britt Rose

#Hiring #CustomerSuccess #SalesEngineering #AdTech #CTV #Data #SaaS #MarTech #Measurement #Identity #AIinAdvertising #EnterpriseSales

Evgeny Popov

Agents can do the work. 

AdCP makes the ecosystem speak the same language.

Audience Activation • Curation • Media Buy

Connect once. Operate anywhere.

(Full byline + spec inside.) 

Bonus: comments on Ari Paparo (Delayed) Thoughts on AdCP feedback 

 #AdCP #AgenticAI #AdTech #OpenSource #Interoperability Brian O'Kelley

Connect once. Operate anywhere. Autonomous agents are no longer a lab toy in ad tech. They already run parts of live campaigns. The blocker is fragmen

Open article: AdCP: The Open Standard for Agentic Advertising by Evgeny Popov • 4 min read

AdCP: The Open Standard for Agentic Advertising

Part 1: The "Quiet" Revolution

Last week, an AI discovered a $2M audience segment no human ever defined - "urban professionals who browse furniture at lunch but buy on weekends".

This isn't optimization anymore; it's intelligence.

What's your experience with AI transformation in marketing? Are you seeing similar shifts in your organization? Brian O'Kelley Ashwin Navin

#AgenticAI #MarketingTransformation #AdTech Samba TV

Part 1 - The Quiet Revolution That's Redefining Digital Advertising From Tools That Execute to Systems That Think Last week, I watched a campaign mana

Open article: Four Article Series: The Agentic Transformation of Digital Advertising by Evgeny Popov • 3 min read

Four Article Series: The Agentic Transformation of Digital Advertising

How do we solve for Quality? 

Can protocols like AdCP Ad Context Protocol and UDP by LiveRamp Travis Clinger help to instill and validate Trust? 

AI agents can speed ad buying. They also create a new risk: every segment via can be pitched as “high-value,” and trust collapses without efficacy tied to {insert metric of success here} KPI. 

As an industry, we still lack a simple, auditable and shared way to prove quality (think - legacy 6 years old IAB data nutrition labels!) and context tied to transparency and data provenance/lineage, veracity/efficacy and fidelity. 

We’re entering the agentic era. 

To avoid "garbage in, garbage out" at agentic scale we need provenance, permission, and proof by default. 

With IAB Tech Lab taking on UCP and the rise of AdCP, we can make signals portable, workflows orchestration-ready, and outcomes verifiable at speed?

Brian O'Kelley Ari Paparo Travis Clinger David Cohen - POVs 

AdTechGod ®️Ashwin Navin Eran Metzer Erez Levin - thoughts?

Brand Safety Summit NYC recap: trust first, safety on, AI with guardrails, clean supply, outcome-based metrics, privacy by design, context + creative = attention.

Enjoyed Lauren Griewski from Chase talking to quality of measurement with Elizabeth Neubauer-Donovan moderating 

Grateful for sharp conversations.

#BrandSafety #AdTech #Media #Privacy #AI #Measurement

taplio

Evgeny Popov's Linkedin Analytics

Evgeny Popov

Performance ScoreEvgeny Popov's LinkedIn Performance

Evgeny Popov's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Evgeny Popov's Linkedin Analytics

Evgeny Popov

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evgeny Popov's LinkedIn Performance

Evgeny Popov's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Evgeny Popov's Linkedin Analytics

Performance ScoreEvgeny Popov's LinkedIn Performance

Evgeny Popov's Best Posts (last 30 days)