CreativeX

The creative is responsible for 49% of sales lift - higher than reach, targeting, brand, or recency combined. CreativeX technology is focused on unlocking that 49% through tools and data applications that multiply the impact of effective creative on your business. Used globally by Heineken, Pepsi, Diageo (whose CEO publicly credits the tools with a 50% reduction to CPM), Nestle (whose CMO attributes CreativeX at their latest investor day to a 66% increase in digital ad effectiveness) and more, CreativeX powers creative decision-making and measurement at scale for the world's most sophisticated brands.

Sales Development Manager

Senior Enterprise SDR

- Exceeded targets every quarter by up to 200%
- Initiated new team strategies to increase our pipeline generation, more than doubling my own pipeline QoQ
- Broke company records for specific targets
- Achieved the fastest SDR promotion at CreativeX to date

Enterprise Sales Development Representative

OnBrand Media

- Taught myself how to build websites and create content for small businesses over lockdown
- Built a network of almost 30 international clients within the year
- Developed skills in sales, design and strategy by working closely with clients from a wide range of industries to launch and grow their businesses

Chief Creative Officer (CCO)

Garmie

- Created a social, circular fashion app for Gen-Z creatives
- Learnt to lead a team, adapt to feedback and turn my idea and passion into a tech platform 
- Hosted swap shops on campus to build a community and gain feedback
- Developed skills in problem solving, adapting to feedback and operating outside my comfort zone
- Generated interest from hundreds of early adopters, as well as mentors and potential investors

Founder

Imagen

- Consulted brands such as FIFA, TikTok and Nandos
- Offered insights about upcoming marketing campaigns and how to improve them
- Spoke on a panel about how brands can succeed on TikTok

Gen Z Consultant

IntoUniversity

- Volunteered as a mentor for young people
- Created weekly activities to support my mentees with their academic progress, social life and future aspirations

Volunteer

ASOS.com

- Assisting with magazine production, copywriting and fashion shoots
- Pitched my own ideas for features for the upcoming issues
- Responsible for elements of magazine production which involved working out how to use certain production technologies and systems
- Demonstrated my creativity, writing copy for weekly emails and catchy and light-hearted captions to promote sales

Magazine Production Assistant

Asserson

Legal Internship

Grazia UK

Editorial Intern

The Tab

- Wrote articles for The Tab Birmingham
- Was #3 writer of the month and had over 20k readers of my articles

Contributing Writer

Fox Williams

Helping marketers achieve creative excellence at scale 🚀

Sharing my thoughts in no particular order 💭

Follow along for:

- marketing & creativity
- start ups & entrepreneurship 
- ingredients of a great work culture
- sustainability & fashion
- lessons from failures & successes along the way

DMs are open - always down for a chat ✨

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