evok advertising

After more than twenty years in the industry, serving as a client brand manager, an ad agency managing partner and performing just about every role in between, Larry’s an astute observer and innovative solutions provider for the challenges facing today’s businesses. At evok, he balances his time as account planner, director of client services and leads evok’s social media team as the medium continues to evolve into an essential role of an integrated strategy. He commits to every client his candor, experience and dedication to ensure the team always exceeds expectations.

Extra Credit - ExtraCreditUnionMarketing.com

As Founder and Editor-in-Chief of Extra Credit, an online resource for credit union marketing insights, Larry’s reputation as the “Big Idea guy” often precedes him. With an unmatched drive to challenge the status quo with revolutionary new approaches to providing innovative, needle-moving work within the credit union industry, Larry’s out-of-the-box methodologies serve as a constant reminder to approach each day as an opportunity to build on our skills and create inspired work.

With a rich portfolio of clients having included names like Space Coast Credit Union, Insight Credit Union, Fairwinds Credit Union and Trustco Bank, Larry shines as a boundless resource for knowledge of the finance industry, expert counseling, and support. His extensive, unique, experience within the field, includes holding a teller position in the early 90’s at First Union National Bank to studying finance at the University of North Texas before earning his BS in Public Relations at the University of Florida – all of which contributed to his current position as a valued thought leader within the industry. 

As CEO of evōk advertising, Larry strives to nurture an engaging and stimulating work environment while crafting an exacting approach to client success. His mission as agency principal has been, and continues to be, to cultivate the agency ecosystem while delivering an end-product that is both strategically authentic and produces significant returns on investments for clients.

A former American Advertising Federation President, Larry constantly seeks to grow his knowledge and experience by remaining constantly connected to industry happenings, while still enjoying as much time as possible in the company of his family and friends.

Founder and Editor-in-Chief

Pinpoint Direct Response

PinPoint Direct Response Media is a full-service, direct response agency that specializes in goal-specific results. Your goals. And your desired results. We know that your product and its success depend on a strong ROI that has industry-leading placement and reporting. PinPoint does just that. We use extensive research tools that identify target demographics and trends via syndicated research and focus groups on a national and regional level. Every step, or tooth on the cog, moves forward at a deliberate speed, in a specified direction to assure big results that minimize your target
and maximize your return.

Partner

American Advertising Federation - Orlando

•	Preside over the general operations of the club.
•	Assure regular communications with all members of the board of directors, club officers, club members, and AAF headquarters.
•	Call and preside over all executive committee meetings, board of directors meetings, finance committee and meetings of the general membership.
•	Serve as Chairman of the board of directors.
•	Serve as Chairman of the executive committee.
•	Serve as the Chairman of the finance committee and supervise the club treasurer.
•	Oversee the annual budget
•	Assure fiscal stability of the club
•	Have the power to co-sign checks
•	Appoint all committee chairs.
•	Appoint all non-elective positions.
•	Attend all regular meetings and events of the club.
•	Represent the club at AAF district meetings.
•	Report information from meetings to the board of directors.
•	Attend the annual AAF National Conference.
•	Report information, initiatives and programs to the board of directors.

President

Recoton

Worked with a great group of people who I still consider friends, many of whom I work with now in some capacity. The job tanked - the company not long after, but the friendships made were the most important take away.

Promotions & Brand Manager

A 1995 Graduate of the University of Florida, and Bull Gator, Larry is approaching 25 years of contributions to the advertising industry, serving on both the client and agency sides. 

A recognized leader in integrated planning, digital marketing and social media, Larry has been named Marketer of the Year by the American Marketing Association. 

His agency, Evok Advertising, which he co-founded in 2002, specializes in Consumer Packaged Goods, Healthcare, Travel & Tourism, QSR/Fast Casual and Credit Union advertising and marketing. Their work has been recognized by the American Advertising Federation with multiple ADDY Awards for brands including Hilton Hotels, Pizza Hut, Sockwell Socks, and Pita Pit among others.

Big fun - Thank you Sean Halter for the opportunity.

Larry Meador

What is the Face of Marketing podcast about?

Our CEO, Larry Meador, joined Sean Halter (MiO Marketplace), Mike M. (Noble People), and Andrea Brimmer (Ally) on the Face of Marketing podcast for a roundtable rapid-fire discussion around today’s hottest topics. 

Listen to the full podcast here: https://lnkd.in/eadqiiDP 
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Marketing Podcast, Evok Ad, Mio Marketplace, Ally, Noble People, Creative Ad agency
#EvokAdvertising #MarketingPodcast #Ally #MioMarketPlace #OrlandoAdAgency

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