Finexio

AP Payments as a Service / AP B2B Payments Service / FinTech

-Lead over product marketing function and created SOPs
-Rebuilt positioning and messaging framework, from the ground up, tailored to specific audiences, buyer personas, and market segments.
-Implemented Go-to-Market marketing plans for new product launches, most recently in combination with J.P. Morgan, along with ongoing product updates, and feature releases.
-Researched competitive intelligence to create battle cards to help drive strategy and the roadmap
-Work in tandem with design agency to create collateral, such as one-pagers and sales decks
-Implemented newsletter strategy and product webinars to drive prospect leads, retention for customers, and knowledge for employees
-Worked cross-departmentally between marketing sales, account management, payment operations, supplier enablement, to deliver enablement materials based on company goals

Product Marketing Lead

Product Marketing Alliance

Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel, events, and unrivaled content unites more than 40,000 PMMs all over the world. Their mission is simple: to promote and elevate the role of product marketing.

Member

24/7 Software

Sports & Entertainment Security Enterprise SaaS, including incident management and CMMS

-Lead over product marketing department. Created SOPs for new department.
-Implemented Go-to-Market marketing plans for new product launches, ongoing product updates, and feature releases.
-Launched Partnership Program. Supports co-marketing efforts with tech partners such as Ticketmaster, Growth Partners such as GP-PRO and more.  
-Works cross-departmentally and manages external vendor relationships to develop, project manage and publish new design collateral, documents and marketing campaigns.
-Collaborates on a core messaging framework tailored to specific audiences, buyer personas, and market segments.

Senior Product Marketing Manager

PlanHub

Start-Up Pre-Construction B2B SaaS

-Worked directly with CEO. Launched start-up PR strategy that ultimately led to Mainsail Partners equity firm investing in PlanHub for 41 million. 
-Oversee marketing team, Marketing KPIs, Yearly Calendar, SEO initiatives / vendors
-Recruited & trained new talent to build marketing team from ground-up
-Managed GTM Strategy & Product Launches directly with VP of Product and advertising through
various marketing channels
-Managed and developed sales enablement tools, competitor info and video training tutorials
-Design, test, segment and schedule email campaigns and organic social posts
-Support the execution of marketing campaigns and promotions, execute deployments and report
campaign performance. Part of implementation of Hubspot CRM
-Launched cultural activities for company, ultimately leading to Great Place to Work and Top Places to Work awards

Director of Marketing

HearUSA

Medical Marketing for Hearing Aids

* Proof, write, and edit marketing materials for content accuracy 
* Managed design agency relationship and direct mail channel marketing communications
* Managed project budget, to ensure quality standards and budget guidelines are met
* Managed referral gift card program

Marketing Project Manager

The Estimating Edge

Pre-Construction B2B SaaS

* Administration and optimization of all brand marketing and sales automation solutions including Drip, Linked In Sales Navigator, Vidyard and SalesLoft softwares. Piloted expertise, trained and guided the sales team on best practices and updates.
 * Acting-Salesforce Admin for company.
* Wrote and proofed copy for presentations, news releases, press releases, white papers, e-blasts
* Organized marketing calendar, as well as all organic social media content postings through Hootsuite.
* Posted photos, blogs, and other content updates to Wordpress site.
* Launched GoToWebinar Retention Marketing series for company, increasing customer and brand loyalty.
* Partnered and assigned brand marketing tasks accordingly to our vendors, such as our printer, website developer, designer, and SEO manager. 
* Ordered, shipped, and reviewed all trade show content for accuracy. Managed pre-show and on-site communications and logistics for Trade shows. Came up with lead generation ideas for trade shows, which doubled the amount of lead scans from the previous year.
* Organized internal work meetings and events throughout the year, to implement team unity within the organization.

Marketing Content & Events Manager

Red Spot Interactive

Medical Marketing Agency

* Support to Senior Management (COO and Director of Marketing) in setting priorities, ensuring standard procedures are adhered to, and that RSI product/Service deliverables are satisfactory through project management.
* Recruited new talent onto the AM team, and scheduled interviews with management accordingly. Trained new Account Managers on various software platforms we use for internal use.
* Responsible for weekly reporting on Hi-Risk, Onboarding, Offboardings, Site Re-design, and Data Sync. Responsible for surveys, Salesforce, Clarizen, Vertical Response, Digital Asset Library audits and maintenance.
* Provide communication and manage internal development teams, and third party remote teams.
* Responsible for writing yearly marketing media plans, creating e-blasts, writing account reviews based off Google Analytics, updating content on websites through WordPress, organized tasks through Clarizen & standardized team documents through shared Google Drive folders.
* Worked directly with CEO on various corporate marketing project initiatives such as social media, posting blogs and press releases across PR Web & Hootsuite.
* Collaborated and assigned tasks accordingly to teams including SEO, Content, Design and ensured all was completed on time.
* Experience with assisting over 100 clients in the medical industry, such as plastic surgery, LASIK, dentistry, orthodontics, medical spas, dermatologists, and EMR systems.

Marketing Relationship Manager & Team Lead

Apple

Apple Retail Stores and Business Sales

* Experience in management, customer service, retail sales.
* Developed and mentored employees in the Boca Raton and Palm Beach Gardens stores. Regularly requested as a customer service solution by many clients, and often asked to help intervene with difficult customers, especially for newer employees
*  Created specialized training materials for employees to become better versed in Apple Business.
* Worked with Creatives/Trainers in our store, organizing all Joint Venture business trainings for the entire Boca Raton store, making this location highest in JV trainings in the entire region - Q3 2014.
* Assisted Red Zone/Sales & Genius/Tech Support teams in Joint Venture business sales renewals, making the store #1 in the US for new JV sales in Q2 of 2014, and #2 in World for Q3 2014
* Experience in teaching beginner small-group workshops on Apple devices. 
* Managed Local Business Customer Accounts over CRM/Engage software

Assistant Manager (Expert) & Business Lead

I am a goal-oriented marketing visionary skilled in leading teams, developing and executing campaigns, and elevating brands through strong and unique strategies. I am passionate about SaaS, product marketing, brand marketing and content marketing.

Taplio

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