guidepal

Head of Marketing & Partnerships

Llama With No Drama

Created @llamawithnodrama Instagram account with the goal of turning it into a travel-themed lifestyle brand. Within a month following the launch, the account went viral and got featured in over 300 international publications including Travel Channel, Lonely Planet, CNN, BBC, Oprah. 
Launched integrated marketing campaigns resulting in 145K+ followers across platforms. 
Created and published timely, relevant, high-quality content. 
Collaborated with over 100 organizations and brands worldwide including Japan, Anguilla, Antigua&Barbuda, Barcelona tourism boards, Turkish Airlines, Ritz Carlton, Four Seasons.
Partnered with World Wildlife Fund through “Adopt a Llama” CSR initiative.
Established a partnership with Graphique de France and launched Llama With No Drama calendars internationally. (Amazon, Barnes&Noble, Walmart, Calendars.com) 

www.instagram.com/llamawithnodrama/
www.llamawithnodrama.com

Founder

StoryFile

Director of Digital Marketing

Lw/ND Media

Founded Lw/ND Media, a boutique social-impact focused digital marketing agency working predominantly with clients in the travel, hospitality, and wellness industries.
Worked closely with client teams to develop and create social media marketing strategies, along with end-to-end integrated marketing plans, and content creation.
Ensured proposed strategies, tactics, and creative direction align with client brand goals and objectives.    
Defined project objectives and set key performance metrics for campaigns. 
Monitored, analyzed, and optimized campaigns and reported on KPIs across channels.  
Created and managed influencer marketing campaigns and relationships.
Worked within determined budgets and managed all costs. 
Managed team of 6.
Clients: Philippines Tourism Board, Belize Tourism Board, Indonesia Tourism Board, homeLA Nomadic Performance Project and Platform, MIND.BODY.MONEY. Reality Series, Tree of Wishes Restaurant Melrose 

*Through Kiva Charity, Lw/ND Media lends a percentage of each contract to female entrepreneurs in need around the world.

Founder & Marketing Director

Independent 

Worked as an independent digital marketing consultant helping brands and businesses develop and execute effective digital marketing campaigns. 
 
Directed on-brand social content development and management.
Created and managed social media accounts, campaigns, and content calendars for multiple clients across platforms.
Helped clients with SEO and SEM strategies.
Managed email and newsletter marketing campaigns.
Established and managed relationships with social media influencers. 
Tracked, analyzed, and reported on KPIs.
Clients: Raleigh&Drake, MegaGear, homeLA, Cinar US, Escoffier Online, Stuntwear, Cold Fire Direct, Documentary Film: The Oil Wrestler, Aeternity Blockchain

Digital Marketing Consultant

Hip Atolye PR

Started as a Media Coordinator, and was later promoted to Senior Account Executive in charge of the agency’s largest account, the second biggest travel agency in Turkey.

Tasked with managing a department of 3 PR specialists.  
Served as primary media contact for all clients and responsible for promoting brand awareness.
Developed and launched CSR strategy for 5 companies.
Managed corporate marketing budget and launched marketing campaigns.
Improved public awareness to increase sales and helped manage the reputation of clients by developing campaigns that target various media channels.
Clients: tatilbudur.com - Mika Tour Travel Agency, Wella Professionals, Sebastian, Wella SP, Wella SP Men, Koleston, Chicco, Escoffier Online, Semiha Berksoy Opera Foundation, Pinar Eris, Orucoglu Oils, 5. Kat Restaurant-Bar, Corpus Spa, Hedef Group, Markapon.com, Utopya Schools, High Five Sports&Entertainment

Senior Account Executive

Media Coordinator

Havas

Helped with client management.
Clients: Reckitt Benckiser, Aston Martin, Borusan Holding

Account Services (Intern)

Saatchi & Saatchi (We Are Saatchi)

Helped with client management.
Clients: Prima, Head&Shoulders – Procter&Gamble, DenizBank, Sutas

Hip Atolye PR 

Intern

Tim Show Center

Production Assistant

Passionate traveler with a driven personality and an entrepreneurial spirit. Strong proficiency in digital marketing strategies, tools, and technologies. Deep knowledge and experience in the travel, hospitality and tech industries.   
Best known for the success of her travel-themed lifestyle brand Llama With No Drama, which has been featured in 300+ publications internationally including CNN, BBC, HuffPost and Oprah Mag.
Listed as one of Business Insider’s Top 30 Social Media Stars for 2017.
Guest lecturer at UCLA
Advisory Council Member at I am a voter.
Member of Female Founder Collective

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