Fabian S.'s Linkedin Analytics

I'm an experienced senior campaign manager and performance marketing specialist. With over a decade of experience in strategic partner management, programmatic advertising and affiliate marketing, I specialize in optimizing digital advertising strategies, managing data-driven campaigns and building sustainable partnerships. 18+ years of experience in international e-commerce, partner & business development 11+ years of experience in agency account management, successfully developing market-leading clients in retail, fashion, banking, telecom, cybersecurity 5+ years of experience in data-based products / user acquisition, data feed / tracking optimization 1-2 years of experience in programmatic / contextual advertising, publisher management / SSPs, AI driven 🔹 Cooperative and hands-on working style, out-of-the-box thinking 🔹 Nature, animals/nature lovers and water sports 🔹 Passion for experiencing new cultures from around the world through private travel Core competencies: 🔹 Programmatic Advertising & AdTech - Development and implementation of programmatic strategies to maximize campaign performance with a focus on RTB, yield management and data-driven optimization. Affiliate & Performance Marketing - Scaling lead generation, partner management and data-driven acquisition strategies for international markets. 🔹 Strategic partner management - building and maintaining long-term B2B partnerships with publishers, networks and AdTech platforms to maximize growth and revenue. 🔹 Data analysis & conversion optimization - use of A/B testing, attribution modeling and KPI analyses to increase campaign efficiency and conversion rates. 🔹 Technical expertise & ad operations - experience with tag management systems, tracking solutions (Google Tag Manager, Tealium), DMPs and marketing analytics platforms. My goal is to help companies scale their digital advertising strategies, make data-driven decisions and build sustainable partnerships to continuously improve the performance of digital campaigns.