Fabiano Madonna's Linkedin Analytics

With a robust background in digital analytics and strategic marketing, my expertise lies in transforming complex data into actionable insights that drive business growth. Currently at Publicis Media, my mission is to enhance digital experiences through comprehensive analytics and strategic planning. This aligns with the company's culture of innovation and my commitment to delivering solutions that drive client success. My approach integrates diverse perspectives, ensuring that every strategy is nuanced and effective. In my role, I lead diverse analytics projects, from traditional marketing analytics to pioneering techniques like eye-tracking, advanced Media Mix Modeling, and statistical testing. Our team is committed to strengthening clients’ marketing processes with robust measurement frameworks and KPIs, ensuring impactful results across all media environments.