Carglass® Portugal

Responsible for overseeing the development and execution of Carglass Portugal's digital marketing strategy and ultimately driving business growth (gen/capture demand), improving brand awareness, and increasing online engagement.

'Energetic' Head of Digital Marketing 

Nova Talent

Member

knokcare

WHAT

💼 SEA/SMA Ideator 

HOW

- Understanding the current channel landscape: What works and doesn’t work, the channels customers use and prefer

- Identifying the optimal channel mix to ensure the right messages are available and delivered via the right combination of channels

- Customising the channel offering to needs of key segments, so they receive the information they want, when and how they want it

- Implementing the right measurement to track performance

WHY

- Focused to deliver a omnichannel engagement experience to healthcare providers, health insurers & patients in a personalised and value-added way

- Purpose-driven to empower healthcare providers to do more with less.

Head of Demand Generation

MTEX NS

💼 MKT Campaigns / Adv.
💼 Lead Generation Campaigns
💼 Brand Content/Copywriting and Social Media Management

Senior Marketing & Digital Content Manager

Mavens of London

💼 Explored relevant tools to identify and extract relevant data from search engines and social media
💼 Analysed quantitative and qualitative digital data and identified insights (trends, themes, correlations, etc.) that are relevant to the brief
💼 Consolidated analyses into insightful deliverables for clients
💼 Generated dashboards and delivered real-time analysis of campaigns

Digital Analyst 

Unilever

💼 Organized Brand communities to execute networking events within the global brand's team for planning and implementing new ideas and/or best practices on a quarterly basis
💼 Collaborated closely with Customer Market Insight (CMI) team and Kantar agency to identify growth opportunities
💼 Coordinated all kind of creative and communication elements, with several creative agencies for communication plan and design of all artworks & concept adaptations
💼 Developed a consumer survey to assess the feasibility of creating an app (C2C) for second hand clothes in-house sales
💼 Led the first stage of a New Product Development (NPD). This involved: concept creation, market research preparation and validation, and the first stages of packaging design 
💼 Involved in the development and adaptation of all ATL brand initiatives as a TVC for the DTC box (refresh spray, capsules and detergent)

Global Assistant Brand Manager -  Skip (Laundry detergent)

💼 Identified and liaised with all relevant business areas (e.g. R&D) to roll out two brand's rejuvenation projects across all EU clusters, while ensuring financial hurdles and KPIs are met 
💼 Led a fast track project under a threat of a competitor's launch 
💼 Managed the budget and raised purchase orders through ARIBA tool for all marketing activity
💼 Supervised the artwork process through the BLUE tool for several major projects of the brand 
💼 Presented and improved financial category analysis to cross-functional teammates on a monthly basis 
💼 Executed project plans and schedules to ensure delivery of technical and business requirements within approved budget and timeline in accordance with business gate review process

Regional Brand Developer - Knorr (Sauces) 

Cerveja Sovina

💼 Coordinated and drove BTL through customized promotions, partnerships & sponsorship for consumer engagement and community management 
💼 Built 5 buyer personas and scheduled social content through Instagram and Facebook
💼 Produced website analytics reports using FanKarmapage and Hootsuite tool (organic approach) to track consumer engagement through several pre-defined KPIs 
💼 Implemented marketing and promotion tactics, e.g, email marketing, that led to an increase of 32% in the total social media shares, 26% in website traffic from social media posts and ultimately 15% in total sales
💼 Planned and executed local marketing initiatives such as sales promotion, schemes, consumer campaigns and local tie ups

Digital Marketer

Porto Business School

MBA Candidate

José de Mello Saúde

💼 Promoted awareness (about 2000-2500 employees) concerning safety strategies resorting to efficient communication & training
💼 Devised a new system-based approach for work accidents which reduced the accident rate from 30 to 2 per month
💼 Built high performing team dynamics by leading regular team meetings and ensuring effective communication, motivation, accountability and conflict resolution
💼 Handled projects and project teams to creatively develop solutions, transform ambiguity into clear actions plans, challenge assumptions, assess & mitigate risks, elevate issues and push for timely decisions

HSE Engineer  (Hospital & Health Care Industry)

Casa Cordeiro Morais Wine

💼 Managed regular sales calls to assigned accounts
💼 Handled maintenance of current territory and introducing new accounts
💼 Coordinated sales meetings
💼 Aided customers with inventory management responsibilities
💼 Executed merchandising activities
💼 Outlined price quotations, delivery time lines and service obligations
💼 Promoted the sale to existing and potential customers within the assigned territory using professional selling skills to satisfy customer requirements and build long-lasting customer relationships

Wine Sales Representative - Part-time

💼 Managed existing accounts and established new accounts by planning and organizing daily work schedule, contacting existing or potential sales outlets and other trade factors
💼 Monitored competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
💼 Recommended changes in services and policies by evaluating results and competitive developments
💼 Resolved customer complaints by investigating problems, developing solutions, preparing reports and making recommendations to management

Wine Sales Representative - Full-time

Fabio is a skilled B2B and B2C demand-generation marketer with expertise in industries like FMCG, digital printing, health tech, and automotive. He excels at developing innovative strategies that drive brand growth, generate qualified leads, and boost revenue.

Notable achievements include increasing lead generation by 56%, generating 250 MQLs per month with a 17% conversion rate, and driving 10% growth in digital channels within a year, making it the second-largest contributor to demand generation.

Fabio is passionate about leveraging data-driven solutions and cross-functional collaboration to deliver measurable business impact.

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