Fábio Rabello's Linkedin Analytics

More than 20 years of experience in the Marketing area developed in market leading companies such as Whirlpool and LG Electronics (Home Appliance industry), Regina Festas (Party Consummer Goods industry) and Caloi (Sporting Goods industry) He is currently responsible for Blue Note Marketing, developing projects or consultancies for companies such as Cocal, Maxilit, Sumetal, among others in the west of São Paulo - Brazil. He is also a teacher at UNOESTE. • Marketing area responsable, including product, licensing programs, design and brand department • Procurement, China supplyers, R&D, internet and Innovation programs experience • Product plan strategy development for home appliance, bicycle and consumer goods companies • License product partnership with major worldwide licensing companies like Disney, Mattel and other • Product development, launching strategy, pricing, distribution plan, communication, sales forecast and production planning • Management of results by monitoring the financial performance of models – sales volume, distribution, costs and revenues • Brand management, development branding strategy and architecture projects, guidelines and institutional campaigns • Development of promotional campaign for different audiences – consumer, commercial team and distribution channels / trade • Monitoring of the market – mapping of segments according to volume and value, monitoring of competitor movements • Focus on customers and results Specialties: Marketing Management, Product and Branding