Timenow

Marketing Analyst

RHOPEN Consultoria

I am responsible for promoting the brand and achieving business goals through digital communication strategies. This includes managing and optimizing the company's website and content for search engines, as well as creating and managing digital marketing campaigns such as email, online advertising, and SEO.

In addition, I conduct team and supplier meetings to define content strategies and manage the company's digital reputation on social media by creating content and interacting with target audiences. I also pitch and create original content for the brand's platforms, including the blog, website, social media, and emails, and edit and review created content to ensure quality and coherence.

I also research and select reliable sources of data that can support content production, and analyze campaign performance using tools such as Google Analytics, Search Console, Google Ads, and SEMrush. 
I present updates and reports on digital marketing campaign performance in team meetings, and develop and maintain relationships with communication and marketing partners, including media relations. I also manage technical communication teams and work collaboratively with other departments.

Digital Marketing Analyst

Crossmedia Comunicação Integrada

As digital content coordinator at Crossmedia, I developed content and editorial calendars with the team to plan and schedule production, determining the types of content that would be created, the frequency of publication, and the specific topics that would be covered.

It was my responsibility to research and identify relevant and interesting topics for the target audiences of the agency's clients. To do this, I had to stay up-to-date with trends and news in each client's segment, as well as understand the needs and interests of the audiences.

In addition to writing, editing, and reviewing various types of content, I also conducted keyword research to optimize content for search engines (SEO), worked with the design team to create visually appealing content, and led the team to ensure that the content aligned with the clients' strategies and goals.

We measured and analyzed the performance of activities using analytics tools such as Google Analytics and Facebook Ads. I participated in brainstorming and planning sessions with clients, contributed ideas for content mapping, and had to maintain brand consistency and tone of voice across all produced content.

I compiled and presented digital marketing reports and managed the team on multiple simultaneous projects, meeting deadlines in a fast-paced and dynamic work environment.

Digital Content Coordinator

Link Comunicação

At Link, I was responsible for developing social media and blog content calendars for various PR agency clients.

It was my responsibility to research and identify relevant and interesting topics for the target audiences of the agency's clients, with a focus on social media and blog content creation.

I collaborated in defining the topics, types of content that would be created, and the frequency of publication. In addition to writing, editing, and reviewing various types of social media and blog content, I also conducted keyword research to optimize content for search engines (SEO).

I worked in collaboration with designers to create visually appealing content and led the team to ensure that the content aligned with the client's strategies and goals.

We measured and analyzed the performance of social media and blog content using analytics tools such as Google Analytics and Facebook Ads. I compiled and presented digital marketing reports and managed the team on multiple simultaneous projects, meeting deadlines in a fast-paced and dynamic work environment.

I participated in brainstorming and planning sessions with clients, contributed ideas for content mapping, and worked to maintain brand consistency and tone of voice across all produced content.

Sectes - Governo de Minas

During my time at the Communication Office of the State Secretariat of Science, Technology and Higher Education of Minas Gerais (Sectes), I was directly involved with the production of content for the promotion of the various innovation and entrepreneurship programs of the agency.

As Digital Communication Advisor, it was my responsibility to produce editorial agendas and write content for distribution on the Sectes and State Government Communication Secretariat's digital communication channels.

In addition to daily advisory activities, I had the opportunity to closely follow the main innovation and entrepreneurship projects of the secretariat. This allowed me to be inserted into the context of discussions around the possibilities of generating businesses through the popularization of digital tools that were emerging at the time.

This was a period of a lot of experimentation and learning for my formation as a Digital Communication professional.

Digital Communications Assistant

Partnersnet Comunicacao Empresarial

I was the Press Officer responsible for the attention of the Sanitation Company of Minas Gerais (Copasa), the largest client of Partnersnet at the time. 

My role at the agency as the company's officer was to measure brand mentions in the press and on social media, map topics, and develop suggestions for an agenda for the Communication Secretary (Secom) of the company. 

After the approval of the agendas, I wrote the releases that were distributed through the Copasa's official digital channels and sent for dissemination by the Communication Secretary (Secom) of the Government of Minas. 

I participated in strategic communication planning meetings, agenda meetings, and presented reports. I left Partnersnet to join the journalist team of the Communication Office of one of the Secretariats of the Government of Minas.

Communications Assistant

Jornal Hoje em Dia

As a business reporter for the Jornal Hoje em Dia in Belo Horizonte, my main responsibilities included researching and gathering information about various fields - Agriculture, Real Estate, Innovation, Entrepreneurship, and the Job Market. 

I also contributed to the Sports and Police sections during shifts, and had the opportunity to cover Technology, Tourism, and Automobiles.

Business Journalist

Admédico

I began my career in the professional communication market as a Communication and Marketing Officer at Admédico. Recently graduated, I entered the company to work in the customer relationship sector, but was soon promoted to head the small marketing structure. At that time, my role was to build the company's digital presence through the production of institutional content for the website, blog, and social media.

Communication and Marketing Officer

I am a Digital Marketing Strategist with over 20 years of experience in Digital Communication. My specialty is the planning, management, and production of professionally optimized (SEO) content for businesses.

Currently at Timenow, I am seeking to create B2B opportunities with consistent and effective digital marketing strategies. In addition to content production and SEO, I also have experience in SEM, digital media marketing, content marketing management, paid media, lead generation, and performance analysis.

I believe that I can bring a lot of value and generate business results for any company with my skills and knowledge in Digital Communication and Marketing.

If you want to know more about my work, send me a message. Let's talk!

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