Self-employed

Built out new Google Ads Campaigns utilizing proper account structure 
and best practices. Implemented proper organization of ad groups, proper 
keyword match types, negative keywords,device segmentation, and ad 
extensions.
• Managed a Google Ads account to meet short term optimization goals.
• Audited existing Google Ads Campaigns to find problems and adjust 
campaigns for Target KPIs. Restructured ad groups, keywords, and ad 
copy to adhere to Google best practices.
• Spoke to clients to understand their challenges, goals, unique selling 
proposition, market position, manage expectations and create custom 
strategy.
• Analyzed Search Terms to discover new keyword ideas and add negative 
keywords to decrease irrelevant traffic
• Conducted A/B Split Testing of Ad Copy & Landing Pages to increase 
CTR to 10.7%, lower CPC, and increase conversions.
• Built an SEO Optimized Website - Wrote 7 SEO optimized articles and 
used
• Rank Math to boost SEO rankings.
• Used SEMrush to analyze competitor ad copy, find new keyword ideas,
find negative keywords and estimated volume & CPC for keywords.
• Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid 
Campaigns
• Optimized Landing Pages to improve Ad Quality Scores.
• Monitored client’s target KPIs like conversions, CTR, and conversion rate 
and their monthly budget.
• Basic knowledge of HTML and ability to read HTML code
• Be able to prepare SEO and SEM reporting documents.
• Excelent use of SEO tools (AHREFS,SEMRUSH , SCREAMINGFROG).
• Advanced Backlinking SEO :
(Media Room , Authorship Posts , Guest Posts , Social Profiles , Citations 
, PressRelease , Google News , )
• Expert in CMS (Wordpress).
• Excellent organizational, project management and time management 
skills

Search Engine Optimization Specialist

Google, Facebook PPC specialist with over 1 years of experience in driving qualified leads for B2C & B2B Businesses .  
Results-driven SEO specialist with 1+ years experience. Improved organic search rankings from page 3 to Top 5. 


👩🏻‍💻 Digital Marketing Tools:
• SEM: Google Ads®, Microsoft Ads®, Apple Ads®, Google SA 360, Google/Bing Editor
• SEO: Google Keyword Planner, SEMRush, Ahrefs ,SE Ranking, Deepcrawl, Screaming Frog, SiteLiner
• Project Management: Microsoft Office 365, Teams, Slack, Asana, Basecamp
• Analytics Data & Reporting: Tableau, Google Analytics, Data Studio, Funnel.io
• CMS: WordPress

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