OTComms

At OTComms, we amplify each brand's unique voice, resonating with the audiences. From our humble beginnings as a video production company, known as Observers Tech, we have evolved into a multi-faceted agency, driven by a profound passion for growth and storytelling. Storyteller extraordinaire, we take immense pride in being more than just a PR agency - we are your compatriots, creating narratives to make your brand matter.

Our commitment is to provide a harmonious blend of PR, creative, advertising, and production solutions, serving as your one-stop destination for comprehensive brand empowerment. We firmly believe that a solid foundation of comprehensive planning and empathetic understanding lays the groundwork for the most impactful storytelling and brand advocacy.

PR Director

WORLD ISLAMIC ECONOMIC FORUM FOUNDATION (WIEF)

Commissioned by WIEF Foundation to lead its PR initiative for 14th WIEF in Abu Dhabi in January 2024. Working closely with Abu Dhabi counterpart in planning and executing PR initiatives.

Public Relations & Communications Lead

Bank Simpanan Nasional

Responsible in overall corporate affairs matters of Bank Simpanan Nasional. The team under my purvue, which consist of 10 members, manages internal and external communications, CSR and sponsorship activities, events, corporate gifts, annual report and media relations.

VP/ Head of Public Relations

WORLD ISLAMIC ECONOMIC FORUM FOUNDATION

Head of PR & communications department for the foundation, responsible in steering the company PR activities, towards an agreed theme, within the stipulated time and budget. Responsible in executing PR activities (and budget) for about 21 events (mostly virtual) involving international speakers and participants in 2021.

Managed company's social media accounts, and responsible in increasing its followers by almost 100% (Facebook, Instragram and LinkedIn)

Managed media relations, including press release production and dissemination, media partnership sourcing, reactive and proactive media management, media monitoring, overall communications planning and production of other writeups and copies. 

Assisted in doing research for publication of WIEF Foundation digital magazine, In Focus, which is published four times a year, and distributed to its conglomerate and subscribers.

Other achievements:
Managed media relations and writeups for VVIPs, the likes of Tun Musa Hitam (Former Chairman of WIFE Foundation), Tun Ahmad Fuzi (Current Governor of Penang and former Secretary-General of WIFE Foundation), Tan Sri Syed Hamid Albar (Current Chairman of WIFE Foundation).

Public Relations & Communications Specialist

Universiti Tenaga Nasional

Responsible in media liaison and whole cycle of press release publication and dissemination, translation, internal communications, including e-bulletin publication, annual report production, speech and article writing, events management, marketing and social media management.   

Other achievements:
Managed to increase followers of UNITEN social media as well as efficient social media content planning. 

Managed to increase newspaper organic exposures from 126 to 666 in two years. The increase in publicity resulted in incoming research funds worth millions of USD.

PR and Communications

Heriot-Watt University

Responsible in creating positive brand awareness, marketing the university name to be at par with other international universities in Malaysia, especially amongst the corporate. Involved in direct student recruitment by attending fairs and marketing activities both locally and internationally. In charge of the university printing needs, such as poster etc.

Other achievements:
Staff number 15 of an international university, part of the start-up team. Worked closely with staff of Heriot-Watt University from Scotland.

Corporate Relations Consultant

Edaran IT Services

(Promoted to Business Development Manager in May 2012 & being seconded to Edaran IT Services Sdn Bhd)

Headed the Sales Support Team, part of the Sales Department.

Experience gained:
• Developed proposal for a special project with Terengganu State Government, with consent from Duli Yang Maha Mulia Tuanku Mizan, to document and develop coral reef map for Pulau Redang and all of islands in Terengganu.
• Monitor the underwater coral mapping and its documentation on paper and under the sea.
• Liaised with designers, underwater photographers, videographers, copywriters, publishers, the Taman Laut and the company in producing “The Treasures Of Terengganu – Pulau Redang Special Edition” coffee table book.
• Developed the proposal for “Program Membasmi Kemiskinan di Pulau Redang” as a charity work for the government.
• Developed proposal for artificial reef farm to be developed in Pulau Redang.
• Developed the proposal for “Metallica Live in KL”. 
• Attended meeting and negotiation with Kementerian Kebudayaan in regards with the Metallica concert.
• Liaised with the event organisers, Awana Genting as well as the group Metallica on the said concert, after the proposal has been approved by Malaysian Government.

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