Federica Falcini's Linkedin Analytics

Passionate about innovations through a user-centric lens , Federica has more than 10 years of experience across different multinational companies (Colgate-Palmolive, Barilla, Autogrill, Moncler, YNAP, E.ON). She started her career from traditional marketing, brand management, in FMCG sector, and then oriented her profile in digital marketing activities: Digital Analytics, SEM, Social, email marketing and CRM. She has a specialization in UX, and Design Thinking. Her business acumen is developed through covering main roles in several projects always characterized by a strong digital transformation energy. In her current role at Gruppo Hera, as head of Customer Experience, she is responsible for improving the service and the value delivered to customers.