Freelance

Web Analytics Consultant

A very special coworking

Podcaster

Centre IFAPME Liège-Huy-Verviers

Teacher

Leapers Co.

A haven for freelancers.

We usually start freelancing because we wanted to take better care of ourselves and of our career. But is it really the case?

The Leapers is an online community for freelancers about mental health.

I'm a member of their Slack group. I love their #workwell and #littlewins where we can talk about how we truly feel and celebrate even the smallest achievement.

Recommended to all freelancers :)

Community Member

The Freelancer Jungle

Founder & Editor

Lone Wolves

French Wolf

ConversionStack

We do social selling on LinkedIn. We map your accounts to LinkedIn Company Pages and list their decision markers. That’s when I directly contact them, on their own terms, and transfer up to 8% of them to your sales team.

Campaign Manager

AbbVie

AbbVie is a pharmaceutical company that innovates to improve patients well being. I am working there on digital marketing. I have helped to:
1. know what is actually working (or not) by implementing Google Tag Manager on all platforms
2. gather sales and marketing data in one place by integrating Google Analytics in Qlik Sense dashboards
3. share best practices and align efforts by planning regular workshops with all marketers

Digital Web Expert

TEDxLiège

I discovered TED (Technology, Entertainment and Design) in 2012. It inspired me so much I wanted to give something back and so I joined TEDx Liège in 2016. I help to choose speakers, update our website, write content and manage social networks.

Communcation & Marketing

LEPTIDIGITAL

Leptidigital is a blog in French on Digital Marketing. I wrote one evergreen article every month and focused on Web Analytics. You can find all articles here:
https://www.leptidigital.fr/author/fanny-marcoux/

Blogger

Hi there,

I’m Fanny and specialize in ecommerce analytics.

I’ve been using Google Analytics, Tag Manager, and Looker Studio since 2016.

Need help with Google Analytics?

Let’s talk.

Have a lovely day,


Testimonials

‘Could not have been better. Did everything promised and more!’ CJ – Ecommerce Consultant

‘Fanny's attention to detail, problem-solving skills, and timely communication were key.’ Stephen – Ecommerce Manager

‘Highly recommend Fanny for precise and effective analytics solutions.’ Kevin – SaaS CEO


Services


Track your ecommerce data

A user arrives on your web shop, they add some products to their cart, and then leave.

Why? And what can you do about it?

To know that, I set up the ecommerce tracking you need.


Set up Google Analytics 4

What’s happening on your website? What campaigns should you invest in? What kind of users convert the most?

Google Analytics can help you answer all your questions.

I implement it with Google Tag Manager and all the custom settings you need.


Track your advertising conversions

May you use Google or Meta, you only have one goal in mind: sales.

I track your direct sales or lead generation with Google Tag Manager.

You have all the information you need to invest in the right campaigns.


Implement a more ethical tracking

Don’t put all your eggs in the same basket. But we heavily depend on Google for our data.

Not anymore.

Matomo is open source, Plausible cookieless, and they both respect everyone’s privacy.


Manage your cookies and consents

Managing your users’ cookies and consents can be easy.

Cookiebot is one of the most popular tools, is easy to use and to custom.

Your users will feel safe seeing a tool they already know well.


Report your data on Looker Studio

You have 99 problems and data shouldn’t be one.

I gather all your tools data into one report.

You have only one place to review your results, no more.


Bonuses


Newsletter - Question E-commerce (in French)

Every week, I answer one question about ecommerce, its strategy and operations, in 3 minutes.

Subscribe on LinkedIn:
https://www.linkedin.com/newsletters/6870035100248236033/


Podcast - A very special coworking

What sets your coworking space apart?

Each one is different. They all have their own awesomeness, their own little something. 

Each month, I interview one coworking manager from somewhere across the world for 30 min.

They tell us what their something special is.

Subscribe on LinkedIn:
https://www.linkedin.com/company/a-very-special-coworking/

taplio

Fanny Marcoux's Linkedin Analytics

Fanny Marcoux

Performance Score

Ready to grow your LinkedIn presence?

taplio

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Fanny Marcoux

Performance Score

Ready to grow your LinkedIn presence?

Fanny Marcoux's Linkedin Analytics