Off-Brief

I lead creative direction, experience design, and cultural strategy across Off-Brief’s community-led activations and experimental programs. From spatial storytelling to sensory rituals, every concept begins with one question: what do people actually need to feel?

We design intimate, immersive experiences built with intention and shaped by the communities they speak to.

Founder | Creative Director & Experiential Designer

The Brand Guru

• Led brand experience strategy for fashion, tech, and entertainment clients translating cultural insight into immersive campaigns and high-performing activations.
• Developed creative platforms that blended experiential, digital, and product moments across multi-city rollouts.
• Directed cross-functional teams and vendor partners from concept through launch aligning timelines, vision, and audience impact.

Brand Strategist

MAÏ

• Shaped creative direction and campaign strategy for beauty and lifestyle brand, building concepts that blended storytelling, culture, and commerce.
• Led development of cross-platform experiences and visual narratives, translating brand purpose into immersive digital and in-person moments.
• Partnered with design, production, and brand teams to deliver cohesive experiences across physical activations, content, and community programming.

Creative Strategist

FKS Experience Consulting

• Led experiential strategy and production for $1M+ global activations and hospitality programs across fashion, tech, and entertainment.
• Led the creative and experiential direction for Meta’s “Boost with Facebook” tour, bringing product education to life through culturally relevant programming across key cities.
• Designed immersive experiences for NBA and Moët & Chandon that merged storytelling, hospitality, and cultural insight to deepen audience connection and brand engagement.

Senior Event Producer

Ripe Creatives 

• Led strategy and production for lifestyle, hospitality, and entertainment activations, including global campaigns for Puma.
• Produced culturally immersive experiences that brought brand stories to life through space, sensory design, and audience engagement.
• Supported multi-market rollouts by building adaptable creative frameworks that balanced brand consistency with local nuance and cultural depth.

Integrated Creative Producer

Enjoy.NG

• Shaped creative direction for experiential campaigns and hybrid experiences across food, music, fashion, and nightlife.
• Translated brand narratives into immersive visuals, spatial concepts, and audience-first activations that lived both online and IRL.
• Partnered with photographers, designers, and producers to deliver cohesive brand touchpoints that merged culture, emotion, and design.

Art Director

Aggreko

• Managed regional brand campaigns and live experiences across West Africa, aligning creative direction with business and audience growth goals.
• Led cross-regional activations and leadership events, strengthening internal partnerships and external visibility.
• Oversaw timelines, vendor teams, and budgets ensuring brand consistency and operational efficiency across markets.

Regional Brand Project Manager

African Diaspora Network

• Created content strategies for global events and thought leadership initiatives, amplifying the voices of African changemakers and diaspora-led ventures.
• Supported communications across newsletters, social media, and partnerships elevating brand presence and community engagement.
• Collaborated with program leads to align messaging across cultural, civic, and entrepreneurial audiences.

Communications Specialist

Benin Ministry of Foreign Affairs

•Proactively contribute to the sustainment of effective execution of daily office operations, while handling materials drafting and database management; prepare detailed reports on meetings and conferences
•Obtained a strong knowledge in various diplomatic relations strategies/approaches; studied challenges and opportunities in leading negotiations with the development partners

Public Relations Intern

City of Omaha

•Help the attorneys prepare cases for trials and arraignments
•Observing the courts and legal system from the perspective of the prosecutor
•Help out in the general running and function of the office

Public Affairs Intern

•Assisted leaders in multiple projects including but not limited to community outreaches, grants management programs, general administrative duties 
•Running the mayor's daily schedule and other special events.
•Developed and presented a special project for the future of the Mayor's office tours and presentations.

Currently merging experiential strategy with AI spatial design to prototype the next era of branded environments.

I build brand experiences that move people, emotionally and culturally. From Meta and Prime Video to NBA, Puma, and Veuve Clicquot, I’ve spent the last decade designing immersive campaigns that connect, convert, and scale culture globally.

I lead experiential strategy and creative production rooted in story, intention, and impact. Whether it’s a multi-city launch, a high-touch pop-up, or a hybrid creator experience, I bring empathy to the process and precision to the outcome.

Focus Areas: Experiential Strategy · Brand Storytelling · Creative Production · Hybrid & IRL Campaigns · Global Brand Activations

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